Every Startup has a lot on their plate, starting from funding, HR, product launches, and branding up to the little details that can annoy the heck out of you. SEO is one of the things most of the startups juggle with in their “spare” time. Well, inbound marketing is what they are after if they have some idea on what is going on in the online marketing sphere, but most of them don’t, it’s just too much.
From one of my recent conversation with a founder of a certain IT startup I figured that there is just too much clutter for a startup to focus on the good stuff, basically, just to get to the good stuff is hard. That is why I’ve decided to create a curated list of resources for startup SEO, and if you feel there are other great resources I’ve failed to add please let me know.
I wanted to start with something that encompasses a lot of topics, and at this point I don’t think there are any better or more comprehensive resource lists for startup marketers than this one. The list provides everything you will need from choosing your brand name and logo to SEO, Analytics, and Growth. So although it is not a purely marketing list, it is a well-rounded list that every startup should have in their eyesight.
Since we’ve gotten the monster list out of the way let’s go back to some sturdy but essential advice, which you can definitely find in this post from Rand. Why is this post here, well, there are two reasons. First, these are important things to know for every startup in planning phases. Two, this is evergreen advice. As you can see the post was written 4 years ago, and it still applies!
Following on that note again another evergreen presentation by Moz that goes into detail explaining how inbound works and why it’s so damn important for a startup!
I was in a dilemma whether to add this resource to the list or not. The reason is that it gives some advice that is not up to date, but the first part about the general setup is something that shouldn’t be missed, all the rest, well, like everything from the web, including my own posts, please take with a grain of salt.
This video by Google webmaster’s team goes through all of the important stuff in under 10 minutes. Maybe this should have been the first post, as this is really what it boils down when it comes to basic understanding and the pre-knowledge you need to have in order to start successfully.
This is another more basic like article, but it goes into some details explaining certain steps of their 11 step plan. If you are new to this I would suggest paying close attention to what the article says in steps 2, 5 and 6. As in the end, it will all boil down to content creation, content marketing, and social media usage.
Startupsmart.com.au has a whole section dedicated to startup SEO and is a place you want to visit regularly for new updates on everything startup related, SEO, sales, cash flow, you name it, they got it.
Startup.co.uk is very much like startupsmart.com.au. They have tons of resources regarding starting a startup business and how to market it, you can check their marketing section which goes into detail explain everything from branding and social media to search engine optimization.
For the last I saved one of the best to the point resources that any startup should go through. Renee gives 27 tips with external resources to back it up, so once you’ve figured out the very basic and are ready to move with the actual thing this is the post you want to keep handy.
Again, if there is a post or resource that you think should be in this list and I missed it please let me know in the comments section.