Following video is from Andy Havard. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
YouTube as a video host has a great deal of SEO power to give to users uploading their content to the site. YouTube videos have been infiltrating Google’s Universal Search since 2007 and by harnessing its SEO strength you too can enjoy YouTube’s SEO benefits.
So how do you go about capitalising on this SEO power for your video content?
Utilise All Meta Data
First of all you need to upload your video to YouTube and get ready to spend some quality time with your meta data fields. Filling out the title, description, tags, date, location are essential to getting your video to appear in the search rankings.
However, that’s not all the meta data you need to fill out. Perhaps one of the most important fields is Closed Captions, they provide search engines with an index of your entire video script, and help open up you video to a universal audience,
Sitemap Your Video
If you are aiming to market your video on a blog or landing page ensure that you have sitemapped your videos location on your site via Google Webmaster Tools. This helps Google index your video and commands it to include the video in relevant search results. This process needs to be carried out for every video on every single one of your landing pages if you want to make the most of its SEO power.
YouTube offers a great array of social interaction for users. You can message, comment, video respond, like, dislike, friend and subscribe users and their content. Being an active user will help to gain your content more views and generate a higher percentage of user interaction with your content too, which will in turn show YouTube that your video is relevant to its large searching audience.
Embrace Social Media
YouTube also allows a staggering amount of integration with social media site such as Facebook, LinkedIn, Google+ and Twitter, enabling you to spread your online activity further and get your video content popular on a number of social media sites. By doing so your content will be flagged by Google as a video that users “are” or “should” be searching for, and therefore it will prioritise it in the search engine results.
Refresh Old Content
Just because your old video content may have served its purpose and might not be enjoying as much popularity as it once did, doesn’t mean it’s not of use. In fact it gives you a great opportunity to put some fresh life into. Updating your old content, whether it’s a title change or adding closed captions will deem the content as new once again. YouTube will favour content that is regularly maintained on its site and push it higher up its search rankings, which will once again have a huge stake in the results Google provides.