Link building using social media is something we all tend to do, those that don’t are missing in on a lot. But there are some people that stopped using social media and bookmark links because of “low value” of those links and how they are only used by spammers and such. Well, there is both truth and misconception with this type of link building, so let’s talk about it.
Using bookmarks to create links towards your pages is not something that is done in order to get good rankings in SERP directly as a result of those links. Bookmarks and most of the social media links that we build are used for one purpose only, and that is to get our pages indexed faster. Aside from fast indexing the obvious reason for adding links to bookmarks and social media is to get some direct traffic and also spread the word.
But although bookmark links have no direct result on the SERP and it will be the same with 10 links or 1,000 links, in fact, 1,000 bookmark links might in fact raise a flag, so we shouldn’t overdo it. But on the other hand social media like Facebook, Twitter and even LinkedIn have a totally different role to play now in the rankings.
It is a great practice to publish any new page on your blog or a website on these three social media, if you have a solid and targeted followers base you will be able to get a decent amount of traffic only from these three sites, not to mention StumbleUpon, Digg or many others. But that is not the only reason why link building on these websites is important. Although you will get direct traffic and you will get indexed faster there is one great benefit that is a part of Google Algorithm for quite some time already, and that is the influence of social media mentions in your rankings.
If you tweet your post once you will be seen by Google and it will help to get your post indexed faster. But if you tweet it 2 or 3 times, and if some of those tweets get re-tweeted that will help your post rank higher in the SERP as the social mention count is one of the factors for Google rankings, and not one of the weak ones, but one that has a direct influence.
I noticed that some of the articles I published on this blog that have been re-tweeted over 10 times are always in the top 10 for their keywords. That may not be hard considering that some of them have got low competition, but some have a great number of competitors and didn’t have any direct link building done to them, besides social media. So that leaves me to one conclusion, invest time in social media, but don’t just go for 100 of them and get nothing, invest in 2-3 of them and you will get results from both social aspect, marketing aspect, link building aspect and of course direct traffic and rankings.