In the previous two posts we discussed the introduction of how to start a WordPress blog and the basics of doing a blog topic research. This is the part where we start to get active and write a few posts. In the next few posts we will talk about the importance of social media and how to use social media to promote your WordPress blog, but for now let’s concentrate on getting some content up on our new blog.
You got your topic, you did some keyword research and you probably have a few ideas what to write about. The beginning is not the hard part, we are always full of ideas in the beginning, it is what comes after that causes us problems, which is why we always need to have a plan, well that is at least my opinion.
So how do we go about creating some fresh content? I don’t even need to say it, research. Yes, we have to do our research, no matter how familiar we think we are with a certain topic, there is always room for improvement or even getting a second opinion. But let’s say we know out topic and we know what to write about.
The first part is creating your topic in order. If you created a few categories or pages for your blog you first need to put some content in those categories. Don’t stick to just one category; write at least two or three posts for each of the categories you created. In most cases these would be posts that introduce the readers into the subject matter. These are the posts that will promise things to come and at the same time explain a few basics, as simple as that. Like I said, the hard work comes after that.
Now once you have each category filled with a few blog posts you already need a plan of action. When you did your topic and keywords research you saw the numbers behind each keyword. You can use that to identify the category that will win you the most. Now there are two schools, one says go for the high competitive one since it will take you more time to get to the top, so you need a head start. The other obviously says the opposite, get for the one you can achieve some rank fast and get some visitors on the blog.
I always say go with the competition and choose a competitive niche, as there is money to be made, but this time I would suggest to go with the option number two. You need some traffic in the beginning to get your blog conversation going. Although you can do that with social media and some networking, you can also get some free traffic your way by first targeting and optimizing your website for low competitive terms. In the end this is your choice, I am simply presenting my opinion based on my experience.
You can continue building from there, once you have some traffic concentrate on high competitive terms and populate your blog. At one point you will have to decide some posting schedule. Some go for a post a day, some never have a schedule. I personally try to post 2 or 3 times a week, but I have a busy schedule and I own a few blogs so it’s hard to keep up with everything, although this is my pet project.
For writing tips you can read a few posts that I have in article marketing section but I suggest reading through Ezine articles blog and their guidelines, that should give you a good idea of what your articles or blog posts should look like, but give them some personal touch.
Stay tuned for the third part in the How to Start w WordPress Blog series and feel free to leave a comment, suggestion and opinion on this or any other Practical SEO related subject.