What is SEO from the Link Building Perspective

If you have a blog or a website you heard about SEO and probably asked what is SEO. Well that is not hard to answer; harder bit is to explain what SEO includes and how those things are implemented. Well to say it shortly SEO is a means to an end, the end being getting organic traffic from the search engines and link building efforts as well as social media promotion. But that only begins to explain what SEO is.

what is seoSo let’s look at SEO from the link building perspective. When asked what is SEO one of the things that is mentioned is link building, although some will argue that SEO includes only on page optimization, but that is far from reality. When looked at from the link building perspective SEO is much more than just creating a link from one website to link to yours. There is targeting to be considered, deep linking as well as various linking methods.

The first thing that one needs to do when creating a link building SEO campaign is to analyze the pages that rank and possible link bait and quality content pages. From that analysis the next step is to identify which pages need to be worked on, those may be some pages that already achieved a ranking for some keywords that may bring you potential traffic. Or those can be highly linkable pages that you want to rank for highly searched keywords, or the most important pages for conversions, but those two may be one and the same.

The most important part of link building in SEO is quite often neglected, and that is a good analysis of the linking targets. Most SEO’s will talk about link building methods, which is fine as there are so many methods to go for, depending on the nature of the website the number of linking methods may be endless. But nevertheless, the first and the most important part is identifying the right targets for linking, without it the link building campaign is more or less meaningless.

If you look at a random website that is not an authority you will most likely find one mistake that keeps repeating, and that is massive amount of backlinks pointing to the homepage. Some websites may benefit from this as the homepage is their conversion page, but for most websites homepage is not the ideal landing page. On the other hand if you look at an authority website you will see massive amounts of links pointing to all possible pages with or without anchor text, in other words, a natural link building profile. This type of profile has benefits and flaws, the benefits are the number of links and deep linking, the flaw is that you have no control over the anchor text of the links.

Well, even though you don’t have immediate control there is always link consolidation to be taken in account and by just sending a simple mail to the websites linking to yours you can get a great number of links corrected with the anchor text of your choosing, so natural link profile is what we should all aim for.

If you want to know what is SEO you have to invest time in learning, just like everything else, SEO is expanding and innovations keep popping up. You can’t rely on old school SEO anymore. So before you create your SEO plan and before you start with your link building campaign, make sure that you identify the most important landing pages on your site as well as the most important keywords to go for. Here is a short example of what and how to look for those pages and keywords:

Go to Google and type in the search box “site:yourwebsite.com” – This will give you a list of all indexed pages in Google.

The next step is to identify the most important pages, and we do that by identifying our landing pages important for our business and by looking up our rankings and search volumes for certain keywords. First find the landing pages without looking at the keywords at all. Next step is to identify which keywords are we ranking for and where we are ranked, which is fairly easy, just open up your webmaster tools and take a look at the search queries and average rankings. This may not be 100% accurate so do a manual search for those keywords or by using one of many ranking tools; you can try SEO for Firefox and their Rank Checker plugin.


So now you have your landing pages priorities and your rankings. You need to take the highest ranking pages, anything in top 100 is fine, unless you have a mass number of keywords in top 100 and look up the search volumes for those keywords. After that it is fairly easy to create a link building campaign, after all, if you opt for in house SEO there is no one who knows your website better than you do, so you will know which pages to go for first and what keyword to place as your priority.

Remember, this is just a part of your SEO plan. Link building is important, and trust me when I tell you, if you dedicate yourself to research and quality you can get the desired results with only a handful of quality links, no need to spend mass amounts of time on blog commenting and article marketing. Don’t get me wrong, all of that helps but first focus on the quality ones and work your way from top to the bottom, not the other way around. That answers what is SEO from the link building perspective, well, at least from my personal experience and my point of view. Research, research and quality implementation, that is what SEO is.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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18 Response to What is SEO from the Link Building Perspective

  1. Internet Marketing Company on January 9, 2011

    Thank you for bring this up. Link Building is one of the main factors search engine ranking. As you said in this post most people ignore this and focus on on-page optimization and ignore the off-page optimization.

    Thank you for sharing.

  2. Zarko on January 9, 2011

    Well, not sure I made my self clear,but this is just from the link building perspective, on page and off page SEO go hand to hand, one won’t work without the other. So, a good SEO campaign needs to have both looked at carefully, no link building will be fully efficient if the website itself is not well optimized.

  3. Web Designers on January 10, 2011

    Thanks Alot for Sharing Rank Checker … I have use it Few times Before But Just on Trials Basics. Thanks for Providing me Explanation.

    Conroy James

  4. lawmacs on January 11, 2011

    Well said Zarko link building plays a key role in any seo campaign but we should not just focus on building links we need as you have mentioned ensure that we do our homework before starting a link building campaign. thanks for sharing you knowledge

  5. DiNaRa on January 12, 2011

    Can I say something? I don’t think I agree with you completely. I guess many blogger start blogging already having SEO in mind. Maybe I’m wrong but I did the same but then (!) I started doing it for fun, i.e. blogging and doing blog commenting. I got pleasure AND (sometimes) do seo.

  6. Mark @ TheBitBot SEM Blog on January 16, 2011

    Well written Zarko. I have been guilty in the past of only linking to my homepage. Now, I deep link to articles on my blog whenever I link from the resource box of articles that I syndicate to article directories. It seems to be having a positive effect. Thanks for the reminder. It is good to hear.


  7. Conroy @ Web Design Company on January 17, 2011

    I view this site “SEO Book” Completely, This site Contain Amazing tools. I am going to Bookmark it ….

    Website Designer

  8. Elaine on January 17, 2011

    I’m re-thinking what I thought I knew before reading this. Thanks for a well written piece that breaks through the fog to present a clear picture on a fascinating subject.

  9. Jason @ Search Strategist on January 17, 2011

    Refreshing post! And I definitely agree with your closing statement. Why waste link equity if you can just focus with a few but solid and highly relevant links. The best thing about being smart in link building is that it doesn’t require you with huge amount of links. 1 high quality link can definitely make an impact to search rankings. And as you have mentioned, the most vital part of link building is knowing your targets, very true :)

  10. Zarko on January 18, 2011

    Hi Jason,

    when we know the proper targets we can make a real difference with only 5 quality backlinks and some low level link support, this is not as hard and tedious as people make it to be. It all depends on two things, competition and the number of targeting pages, or the size of the website. That is what makes the job hard, nothing else, but even that is not as hard as some”SEO” would like new web-owners to believe.

  11. blogsew on January 24, 2011

    Link Building is one of the main factors search engine ranking and now its very tough to build it.

  12. Aswani on January 24, 2011

    Excellent post. I learned a lot. Honestly, I haven’t been much into link building these days. It is more of a link baiting and some usual backlinks through guest postings. Other than these two, I haven’t been doing anything special. Traffic is still an issue for me and I really need to work on it. Thanks for the heads up !

  13. Zarko on January 24, 2011

    These are great ways you mentioned Aswani, both guest posting and Link Baiting are a great way to attract links, but like you noticed they are not the only ones and they are not our maximum, so we should find time to go for more.

  14. seph from bulk email marketing on January 25, 2011

    Agreed! If I don’t see a value in adding a link, it won’t go in. Generally, people want quid pro quo when it comes to their linking strategies — I’ll do for you, but only if you agree to do likewise for me.

    So thanks a lot!

  15. Prince Zermic on February 18, 2011

    Link building is absolutely an essential tool for any webmasters success, but it is important that it is done with care and without the use of spamming or other malicious techniques. Linking building takes time and should be done with legitimate practices to achieve high rankings and trust with search engines. Links need to add benefits to users, and must be relevant.

  16. Mary@Outsource SEO on February 22, 2011

    Great insights. Thanks for sharing your informative write up. Link building is the most important strategy in SEO, because Google ranks your website’s authority by the number and quality of backlinks pointing to it. There are plenty of SEO link building methods, and when you combine them, the impact of your link building efforts will visibly improve. Article submission is one of the best methods to create quality links for your website. A good link building strategy is to post unique article content on quality article sites like hub pages or ezinearticles.

  17. Jesica Wills on February 22, 2011

    Again great article. link building is a great part for the SEO to get success in the SEO. It can be done organically. Because spamming is harmful for SEO work and website’s image in search engines.

  18. SEO Reseller on December 12, 2011

    It’s quite interesting that there are still some SEOs who favor the number of links rather than make sure that the numbers with the quality of the links.

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