Website monetization can be good for SEO… You probably think I’m talking nonsense, but you will change your mind by the end of the article. We already talked about basic types of website monetization, so you should have a clear idea of what monetization is and how to implement it. If you are new just take a look at the right side of the blog, you will see ads and banners, when someone clicks or makes a purchase by following these links I earn some cash, which is the basic of website monetization. You click on the ads and I make money, sounds cool, but it is not as simple as that, but if you know what you are doing you will not only be able to earn some money, but you will also be able to increase your SEO efforts and reach new heights with organic traffic, let’s see how you can achieve that.
So what is the basic of monetization with affiliates and adsense, you have links on your website that point to other websites, right? That is the catch… Still not getting it? OK, you are linking to other websites, if you do that properly you will be linking to highly popular and most importantly, relevant websites. In some cases your website might even get featured on the websites you are linking to, that usually happens if you are a new affiliate or a top affiliate so your website is featured, with that you get a nice link back to your website. All of that adds to your profits and traffic levels.
The bottom line, affiliate marketing and various types of advertising on your site can have cool benefits, but if you are not careful they might also have negative effects, remember that Google doesn’t look too kindly on paid links, but in the end that can only affect your Page Rank which is not that important, but it will not affect your rankings in the SERP.
Adsense is a great way to get some highly targeted links going from your site, but in order to achieve that you need to write targeted posts that will attract the right type of ads. If you do it poorly the ads might e irrelevant, which can harm your website.
My personal favorite is affiliate marketing as you can choose which products and what type of service you feature on your blog or website, so you can basically choose who you link to. Again, in order to make the monetization and the SEO aspect work for you, you need to have a good SEO plan that will clearly state what you want to achieve with certain type of monetization.
Crucial things you need to consider when choosing the monetization strategy for your blog or website:
The most important thing you need to take into account is your visitors and what they will expect to see on your blog. We have all developed ad blindness, so most people will simply ignore the ads on your blog. The only way I will notice an ad is if I am looking for something specific, and so will most of the users, so what is that something specific. Taking my blog into consideration you will see that all of the ads are somewhat natural for my blog; I have a banner for SEO services, two banners for web hosting, mail chimp which is an auto responder, a very important tool for internet marketing and website success and a banner for my personal toolbar.
The next step to consider is in regards to your blog or website design, what is better suited, text ads or graphic ads like banners. You need to consider the overall look of your website and how those ads fit into the picture.
The last part you need to consider is what will influence your SEO efforts in the best way. You improve your SEO efforts by gaining links from relevant and popular websites, be sure to use monetization types that are pretty much consistent with your overall SEO efforts. Also consider what are the benefits of having certain ads on your blog besides making money from it.
What you need to aim for is pleasing your users and your community; always aim to provide something that will be useful for your visitors. You will never see me promoting a banner for casinos or Forex. You also need to consider the placement, but that falls under fitting the ads into your design. In the end you will probably have to experiment a bit to see what works best for your blog. If you aim your SEO plan towards providing the best content, services and products for your visitors you will eventually find the right combination that will get you higher profit, higher traffic and better rankings in the SERP.
About The Author
Zarko Zivkovic is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.
Connect with me on Facebook | Twitter | Google + | LinkedIn