Top 3 SEO Link Building Tools Any Webmaster Should Use

I have to admit that I don’t use too many SEO tools, there is handful of those I use, but that doesn’t mean that other SEO tools are bad. It is just that I am satisfied with the ones I use and there is no need for me to try new ones. From time to time I do investigate a brand new tool or certain updates to some well known tools, but it rarely happens that I switch from the ones I currently use to a new one. Also, please keep in mind that I have a premium account on most of these websites and I use full features, while in free mode there are certain things you will lack. So let’ see what are the best SEO link building tools in my opinion and why.

Open Site Explorer

open site explorer

There is a great number of SEOmoz tools, and all of them are great, but I won’t describe all of them, just one that will give you more than enough when you are starting or maintaining a link building campaign, and that is Open Site Explorer.

Unlike Yahoo site explorer there is no limit on the number of backlinks you can see for your website or for a competitor, given that you do have a premium account. When you run a search for any website the first thing you will see is the total number of backlinks for that page and the number of linking domains. I love this part as you can identify which domains you already have a link on and try to find new domains to get links from. Big number of links is fine, but a bigger number of linking domains is even better.

Next benefit is that you see the link anchor text, so no need to check manually. Going down you will also be able to see your top pages, their authority according to SEOmoz and the number of links pointing to that page, further down you can investigate your anchor text distribution, a very important aspect of link building. And to take a closer look into your link profile you can also see the nofollow vs dofollow ratio for internal links and links coming to your website.

Overall, SEOmoz offers everything you need for an SEO campaign, but Open Site Explorer is a definitive must for any serious webmaster looking to build better links and build them faster.

Ontolo Link Building Tools

ontolo link building

There isn’t much to say about Ontolo, if you are into link building you probably already use them and love them. Ontolo made their SEO tools for beginners and for hard core advanced users, so no matter your level; you can use their tools to their maximum capacity.

One tool you shouldn’t miss is Link Building Query Generator. This is your perfect SEO tool for starting a link building campaign, link building prospecting gold mine if you will. If you want to find link opportunities and I’m talking about any kind of link opportunity, this is the tool to use.

Start by entering a keyword, asset type which is news, content, organization etc… Next enter your opportunity type, which is guest post, directory listing or even sponsored links. And the last part is content type, you probably know that already but we are talking about blogs, forums, video sites and all types of website there are. So the combinations of link queries are almost endless and the number of link queries you will get is something to keep you occupied for a long time.

Overall, this is the perfect link building tool for anyone that has the time and the will to do real link building but doesn’t have the know-how on how to find link opportunities.

Majestic SEO

majestic seo

The last SEO link building tool has no need for introduction, Majestic SEO has always been one of the top link building locations for any SEO or webmaster and I do recommend getting a premium accounts there if you are serious with your online business. If nothing else, at least to monitor the link building campaign the way you should, and one of the most important parts of your link building campaign and that is link velocity.

Once you enter your domain or page you will be able to take a look at your most referring domains as well as your top pages. Also you will see the link velocity for the last month, a non-cumulative view, which is a graph showing links when they were built without adding them.

You will also be able to see the top links or the best pages linking to your website. This is a very important part as I always try to get similar types of links as the ones suggested as the best by Majestic SEO. This part will also give you an insight into the crawl ratio of those pages, more regular crawls is a sign that Google finds that page to be important.

Overall, Majestic SEO is very similar to SEOmoz, but I use both to compare data. Never put all of your eggs in one basket. Last thing you should definitely pay attention to are your top landing pages. This can help you identify the best pages to build links to and which anchors to use, or even for which keywords to better optimize your pages. Also, don’t forget to check your neighbors, as Majestic SEO allows you to do that as well.

Keep in mind that the best link building tool there is are you. Your ideas and your creativity are the only things you need to come up with new and powerful links as well as content, maybe you just need a little push in the right direction and some reading on the subject as well as some tools to help you start may be all you need to become a great link builder.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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15 Response to Top 3 SEO Link Building Tools Any Webmaster Should Use

  1. Brankica@Blogging for beginners on April 18, 2011

    Hey Zarko, this is a great post, I love SEO tools. Although I use the most perfect SEO tools ever (Site Build It), I still like to test different tools and keep using those I like.

    This is going into my round up next weekend :)

  2. Patricia@lavender oil on April 18, 2011

    Hi Zarco

    Thanks for such an informative post. I have a lot to learn about using these tools most benefitially. Will probably have a few questions for you.

    In fact one I have now which is about link building. What do you think of link-sharing? I don’t really know too much about this. I have always thought it should happen naturally with good SEO, blog commenting. I had an email about it and wondered what it was.

    Thanks Zarco. I’m sure you will have heard of this and will be able to answer my question for me.

    Patricia Perth Australia

  3. Paul Salmon@Technically Easy on April 18, 2011

    Hi Zarko,

    Those are some great tools that you have listed. I have briefly use Majestic SEO, and have seen was it has to offer. While I haven’t heard of the first two, I think I’ll take a look and see what they can do.

  4. Zarko on April 18, 2011

    @Brankica, thanks, and Site Build It is a great tool, I just need a few advanced things offered by the ones I mention, and like I said, I’m used to them so I would hate using a new one without a pretty good reason :)

    @Paul, You really haven’t hear about SEOmoz??? I find that amazing and scary at the same time :)

    @Patricia, sorry for leaving you for last but I wanted to take the time and address your question properly. To tell you honestly I’m not sure if there is such a thing as link sharing other than simple old link building, someone just rephrased it. Sharing your links on the web is actually building links, sharing your content here and there, spreading breadcrumbs for Hansel and Gretel to follow. I don’t think that the person that sent you that meant anything else than link building, if you are still not sure please, forward the mail to our email: “blog at” and I will take a look and reply to you directly.


  5. Mark@internet marketing bureau on April 18, 2011

    Hi Zarko, great post! This article made me aware of Ontolo which I did not know before. I use SEO Spyglass and am quite satisfied about it. However I also use other tools and for reference check Open Suite Explorer. Full agree with SeoMoz and majesticSEO, will check out Ontolo.

    @Brankica Will check out Site Build It, thanks for recommending.

  6. Mark @ TheBitBot SEM Blog on April 18, 2011

    Interesting. I wonder how Open Site Explorer compares to SEO Spyglass???

    Your thoughts, Zarko???


  7. Zarko on April 18, 2011

    Hmm, well I have dabbled with link assistants products for some time, but there is no comparing the two. Open site explorer was built by people who are pioneers in the SEO industry, people who are always ahead of others, so Open Site Explorer has better feature, more accurate data and more importantly, a much bigger database, which is the crucial aspect here!

    Don’t get me wrong Mark, SEO Spyglass is a solid tool, one of the better ones out there, but it’s made for internet marketers and not SEO’s looking for raw data to mold, which is the fundamental difference I guess. I can compare it to market samurai, which is also not an SEO tool but an internet marketing tool, I hope you get what I’m trying to say…

  8. Jenn@Review on April 19, 2011

    Hi Zarco,

    From the tools above, I have tried only Site Explorer, it is my favourite.

    I have heard a lot about Majestic SEO but have never had the chance to try it. Now after you wrote about this tool too, I might try it soon.

    Thank you


  9. Sweet Sunny Saturday #8 | Small present and less than 320 words on April 23, 2011

    [...] Top 3 SEO link building tools helps in the least favorite thing bloggers do – link building. [...]

  10. Maria Pavel@CNA Training on April 26, 2011

    I was torn between seomoz and majestic seo for some time now, i kind of use both for some reason. I think one of them is enough, but i can’t yet decide which one. One thing’s for sure, i really like majestic seo’s backlinks graph, i got addicted to using it every day even when there shouldn’t be any changes. It’s like washing my teeth every morning, i do it mechanically.

  11. Ellins on April 27, 2011

    Hi there,

    Great advice, quality backlinks make a whole lot of sense for web site success. I’d rather have 100 quality visitors than 100,000 people that aren’t interested.

    Thanks and fine luck!!!

  12. Jared@Michigan Web Design on May 8, 2011

    Awesome tips! I know about and have used the SEOMoz Open Site Explorer and Majestic SEO but I haven’t heard about Ontolo. I love the effort that’s put into these web apps that create value for everyone.

  13. Zarko on May 8, 2011

    Hi Jared,

    Ontolo is a very valuable resource for link building, so be sure to check it out :)

  14. Pratik Patel on June 8, 2011

    Hi Zarco,

    Very good guide for beginners..
    i have checked first 2, And eager to take a look at Majestic SEO.
    My self also practicing the SEO from past 3 yers.
    Thank you..

  15. Anime on November 23, 2011

    Hey Zarko,

    I tried using Open Site Explorer, and after I think 3 searches, it just begins redirecting me to SEOmoz’s website. Is there a limit on how many URLs you can search or? I emailed OSE however they have yet to get back to me.


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