This Blog Lacks Personality

I have been hypocritical, I have to admit that. I have been telling people that one of the things a blog needs in order to succeed, besides great content, design and marketing, is a personality, which is one thing I failed to provide for Practical SEO blog. I mean the blog has my personality of course, you can see it in every post, but this blog lacks one important thing, rants. Every blog needs a dose of humor and offbeat topics to liven things up a bit. So, with that in mind I want to add a new aspect to this blog, an offbeat category where I will talk about various stuff, unrelated and related to SEO, but from always from a different point of view.
blog personality

I have to thank this transition to Thesis theme for that as it gave me the time to look at the blog from another perspective. I actually asked myself what this blog lacks, and I think I found it. If I am wrong, please correct me, but I don’t think some personality will do any harm. I mean just take these two blogs as an example, Cats Who Blog and Double Mule. Both are different in their own way, but they give out a sense of great personality just by hearing the name of the blog, and once you start reading their posts you are enchanted. I love these two blogs, and I would want Practical SEO blog to be considered as being on the same level one day, in a month or so I hope!

Again, I want to say that I am sorry for seeing dozens of changes in the last two days on our blog, but what is the point of having a Thesis theme if you don’t experiment with it? I mean Thesis was made so we can experiment and customize it the way we want, well, it may take us a bit longer, but in the end we will make it look appealing and different from other blogs, in both looks and personality I hope.

I think we already have quality, marketing is not a problem as that is what we do, we just need to make sure that the design is the way it needs to be and that the personality is something everyone can connect to. The point of having a personality on the blog is to give your readers a chance to connect to you on a deeper level than just as an expert in your field, which is a great bonus and it creates trust.

So, I will continue to make future rants whenever I have something to rant about, but I will also make a few posts about the importance of personality on your blog. I know some will say that having more than one author on the blog greatly contributes to that, and I agree, it keeps the blog more natural and more interesting. But if you look at GrayWolf’s blog you will see that it can be done by one man, so don’t give up on that one!

So, this is my official announcement that I will try to bring more personality (in funny & casual form) to Practical SEO blog from now on.

PS. Again, don’t hold it against us for wanting to experiment with our brand new Thesis theme.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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8 Response to This Blog Lacks Personality

  1. Tia@brand identity on September 13, 2010

    Zarko – Never apologize for changing designs and the period through which you go to make improvements.

    I made several changes to my blog over a course of 60 days, and never once saw a drop in traffic or had people say something negative about it. It’s not frustrating at all for readers, because each change you make (presumably) makes reading and sharing easier and easier.

    I’m happy with Thesis; I used it for clients long before I used it for myself. Now I can’t get enough of it!

    So, onward and upward with all of your changes. I am looking forward to them. I find your blog incredibly useful.


  2. Zarko on September 13, 2010

    Thanks Tia, you are too kind :)

    I always make slight changes, but we switched from Red theme to thesis suddenly and to tell you the truth it took us two days to get everything right and get used to the new theme, and now we love it :)

  3. lawmacs on September 15, 2010

    Hi Zarko when you switched to thesis that gives your blog personality your blog is great and supported with brilliant content. Nothing is wrong with making chances as Tia mentioned every chances makes it easier for the readers. I do admire your blog.

  4. Zarko on September 15, 2010

    Thanks Lawmacs, I really hope that I can get this blog going on a bit more personal level and engage my readers. I know I have good content, but I need to make it more interesting, I’m working on that though, and the support of you guys helps a lot :)

  5. Sarah@Writing Consultation on October 4, 2010

    Well, it is good to experiment with new themes to understand what works best and what doesn’t.

  6. Zarko on October 4, 2010

    Of course, sometimes we have to experiment until we get it right.

  7. Mark Person on April 28, 2011

    Hey Zarko, it seems like we really do have similar personalities! haha! i also do design and write blogs. Thanks for this article. i learn something new. it is reallly useful! great Advice. hope to read more from you.

  8. Zarko on April 28, 2011

    Hi Mark, well, we try to share useful advice with eye catching titles whenever we can, so drop by again :)

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