The Ever Present Debate – Linking Out From Your Website

Now here is a topic I have been meaning to write about for quite some time, linking out. I probably mentioned it somewhere on this blog, but I’m sure I haven’t given it the required attention. So we are talking about linking out, the thing that a great number of bloggers and webmaster fear. Well I am here to shatter those fears and those illusions.

If you are active with keeping up on new happenings and news from noted SEO websites like SEOmoz, Search Engine Journal, or even keeping track on Sphinn (note how many links out in once sentence are here) you probably know everything there is to know about linking building and linking out, but if you don’t, it’s time to start, and you will start here by learning why you should link out from your website.

Now the fear of linking out mostly comes from few SEO myths going around, like linking to sites can harm your rankings, can get you penalized by the search engines and can hurt your PR. While the PR claim may have some truth behind it when I put everything on scale linking out far overweight’s with benefits.

linking out

The first argument, and one that cannot be disputed, is that no blog, no matter how old and how big can have all the needed info on it,  not to mention tools, which is why we need to link out. Here on Practical SEO blog everything revolves around SEO, but even if I write every day for years I won’t be able to cover everything or to say it as good as someone else, which is why I link out. In other words I want my readers to appreciate me thinking of them, which is why I point them out to a more valuable resource or a resource that can help in areas where I can’t. So don’t worry about people leaving your site, they will appreciate it and they will remember who pointed this resource to them and they will come back to find more.

The next part why you should link out is because search engines know how to value that type of behavior. While linking to spam sites can get your rankings down, linking to quality websites and resources can raise your authority in the eyes of the search engines. According to the rule of thumb, good sites link to good sites and crappy sites link to crappy sites. This is not true 100% of the time, but in most cases it is how it is.

Probably the reason why most people link out, and I totally agree with their angle, is to get links back. In most cases when you link out the link will be noticed, in some cases you can even say hey, I mentioned you on my blog, check it out. So when a link is noticed there is a high chance that the webowners will appreciated and sometimes link back to your site if he or she finds it useful, or maybe just out of common courtesy.

I think you are beginning to see the value of linking out from your blog. So start brainstorming, what type of websites and blogs can you link out to and why would you. I mean you don’t have to link out only from relative content, so don’t do it just for the sake of linking out, but when you want to link out of your blog you should consider who you are actually linking out to. Charity and non-profit websites and free tools are always a great thing to link out to, as well as any authority in your niche, be that a website, a blog or a person, even twitter accounts count.

Keep all this in mind when writing your next post, and in the end you should keep an eye out for the total number of outgoing links, you don’t want them to reach the sky, that alone will hurt you. Roundups are a great way to link out, but I’m not a big fan of those without a reason, a weekly roundup is more like an automatic way to link to others and fill in the hole for content. Don’t get me wrong, some do it because that is how their websites work and what their visitors are used to, so why change it, for me I like to link naturally where due, and for no other reason. If I want to thank someone I will do it from my post, speaking of which I will now recommend a girl that has nothing to do with my industry but is very cute and helped me a lot in one of my last working projects.

So guys and girls I present to you lovely Stephanie, a girl who runs Cinnamon Kitten blog and who was originally the inspiration for this linking out post. So if you are a cosmetic or fashion addict and you live in Canada this is a place to go. Stephanie thanks for your help last week and I hope you got used to my blog before your batteries ran out. For the rest of you, keep in mind the network of blogs around you and make sure you respect them not only by visiting their blogs and commenting from time to time, but also giving a link here and there, even if it is a thank you not inside a niche topic like this one. The best way to end this post is by saying, link unto others as you would have them link unto you!

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

Connect with me on Facebook | Twitter | Google + | LinkedIn

12 Response to The Ever Present Debate – Linking Out From Your Website

  1. Tweets that mention The Ever Present Debate – Linking Out From Your Website -- on January 31, 2011

    [...] This post was mentioned on Twitter by MassMedia CC, seogoogleplaces, Tucson SEO (Urban), Zarko Zivkovic, Zarko Zivkovic and others. Zarko Zivkovic said: [...]

  2. Lisa@ basic blog tips on February 1, 2011


    Excellent post! I have been reading more and more about linking out and how we should distribute the percentage of outgoing links….I think you present some great ideas in regards to the issue.


  3. lawmacs on February 6, 2011

    Thanks for clearing up this Zarko i myself never pay much attention that linking out can harm your rankings i strongly believe from day one that it is a good idea and something i will continue to do without fear. thanks again for the clarification will feature in my next round up.

  4. Round Up Featuring Seo on February 6, 2011

    [...] The Ever Present Debate – Linking Out From Your Website- Now here is a topic I have been meaning to write about for quite some time, linking out. I [...]

  5. Kendra @ Bookmarking Submission on February 10, 2011

    Some bloggers are really afraid to link out because they think that readers will find them insufficient or something but like you said, that is not the case. We cannot live alone in this world so its best to link or branch out and find useful information that can help both you and your readers. Linking out is one way of supporting and helping each other, for bloggers that is.

  6. Kyle @ on February 10, 2011

    I really appreciate you covering this topic in an in-depth way. I’ve often heard that you deplete your PR by linking out a lot. You’re post has a great point and I’ll definitely be sure to share the link love a bit more liberally from now on.

  7. Alex@gifts for wife on February 17, 2011

    My only problem with linking inside articles is that you have to actually place the link on the word, and if you link out 10 times in 500 words, well, that just feels like a waste of time. For me. Because i have absolutely no patience :)

  8. Victor@Desene animate online on February 28, 2011


    Linking out from your website is something that requires a lot of attention, I generally tend to avoid outlinking, unless it is a very important and big website such as Wikipedia. Now that I read your article, I learned and finally got to understand a lot of things and I can outlink more safe and easy now. Thank you very much for sharing this great informational article!

    Best wishes,

    Victor desene animate

  9. Ali Mujtaba@Tinnitus on March 18, 2011

    For some bloggers, they think that linking out is a bit risky on their part because they are pushing their readers to other sites. Chances are for their readers to shift their interest to these sites especially if the owner writes more useful information. The act of sharing is much appreciated by readers than being selfish anyway.

  10. lakshmi on November 17, 2011

    I always had this doubt how linking out is going to be beneficial and your post cleared my doubts. I’m glad I found this post.

  11. 47 Link Building Strategies for Premium Link Building in 2012 | Website Marketing Store - Free IM Tips and free Resources on March 26, 2012

    [...] 19. One of the best link building strategies is to link out to others. Create “Best Of” “Top 100″ type posts referencing other’s people work and sites in your niche, when you give other people links you get links back. Linking out is good, contrary to some myths out there, you don’t have to hoard your link juice, and worry about losing traffic (if you’re worried you probably don’t have much anyway), and no linking out to good sites and content won’t hurt your rankings, it actually helps, learn more at Linking Out From Your Website. [...]

  12. Must Have SEO Link Building Checklist + Infographic on April 28, 2012

    [...] Link out to people. Linking out of your website is always a great way to get some high quality links in [...]

Leave a Reply

Your email address will not be published.