The Best Email Marketing Software, Aweber VS MailChimp

Quite a daring title, I know some of you are probably thinking about several other names that deserve a shot for the title, but this is from my own experience after trying at least 5 or 6 of the “top notch” email marketing software & autoresponder brands. It is hard to tell which one is the best email marketing software, but in the end it comes down to Aweber or MailChimp. I had good experience with Aweber, but I am currently using MailChimp, had a change of heart recently and decided to give it a try, after all, it is a bit more cost effective than Aweber.

I know most people think that Aweber is the top and that the competition is really for the second place, but that is not true, MailChimp has come a long way and is now really a great email marketing software to use and I warmly recommend it to anyone. Just the list of their partners and the available integrations should be enough to tell you about their quality, but to give you a better insight here are the short reviews for both email marketing software brands from my personal experience. Of course, this is all presuming that you already know the benefits and the necessity of email marketing in the online industry.

Aweber Email Marketing Software

Email Marketing $19/Month!

This goes for both of the email autoresponders, in fact, it goes for every email autoresponder, if you have more than one website or work in several niches you must have an autoresponder set up or you will never succeed, this is a fact. I’ll try to keep this short as possible.

Aweber is number one in one thing for sure, and that is the delivery rate of its email marketing software which they claim to be 99.34% and based on my experience they are short on numbers. I used them for almost 2 years and 100% of my mails got through, so fact number one is that you can always rely on their service to deliver.

Another great thing about Aweber email marketing software is the customization of your email marketing campaigns and emails in general. It is an understatement to say that it is top notch, and once you get a hang of things you can create the most amazing emails and email newsletters that will increase your conversion rates.

One thing I fell in love instantly with Aweber was the tracking they provide, they give a very intuitive and easy to understand tracking stats that you are going to love.

One thing I only heard, not used it myself so I cannot vouch for this, but Aweber customer service is highly praised, so I will take that as a good sign. In the end a company is good as much as the customer service.

So what do you have to look forward to are the unlimited lists, automated tasks, personalized emails and a chance to increase your ROI if you do everything right.

The downside is obvious like with any new software, there is a learning curve you will have to master, it can be hard in the beginning, so I suggest going through all of the tutorials offered by the Aweber. My advice for both Aweber and MailChimp is to use the first few days to get to know the interface and the functions, once you feel comfortable you can start creating your list and campaigns. Another downside to Aweber compared to MailChimp, especially if you are new in the business, is the fact that Aweber has no FREE trial, while MailChimp has an exquisite free offer, so let’s switch to MailChimp.

MailChimp Email Marketing Software

mailchimp email marketing software

One thing that I love about MailChimp email marketing software is the fact that it looks and feels like fun. It certainly takes out the chrome feel most of the autoresponders will get you; it is attractive and quite refreshing, which in my book is a plus, but in the end it has nothing to do with you actually going for their service.

A great feature that MailChimp offers is the SPAM filter, what it does is that it scans your email in 16 different email clients so you know that your mail will go through to their inbox and not SPAM folder, one advantage over Aweber, because their mails tend to go to SPAM from time to time.

The greatest benefit of MailChimp is the ease of use. Once you login you will be given a tour that explains everything, and personally it took me far less to understand MailChimp than it took me to understand any other email marketing software interface.

Also a great feature is the fact that you can use your own HTML templates for the design of your emails, opt-in and landing pages, you can even download their software that will make creating your emails and templates a piece of cake.

They also have a great customer support, which is a characteristic of any serious company. What I don’t like about MailChimp is the tracking part, they fail to deliver some of the most important stats I need, like conversion and undelivered mails. Luckily they offer integration of Google Analytics, so if you know how to setup up your analytics goals properly you can track the conversion easily.

So I guess that the biggest difference between Aweber and MailChimp is the tracking, Aweber’s tracking is better, but on the other hand MailChimp is very easy to use and setup. And yeah, MailChimp offers free trial for up to 1,000 people on your list and 6,000 mails sent, so you can surely make the MailChimp pay itself in the time you have to pay for something. It gives you plenty of room to create your list and start increasing your profit, which is the top reason I recommend it to new marketers in the online business.

So there you have it, two top notch email marketing software brands today in my book, both have their great sides and only a few downsides. The bottom line, if you are an experienced blog and website owner that knows how to use and how to profit from email marketing campaigns your best bet is Aweber, if you are new in this business and not sure how things work, but you wish to increase your profits without investing at first, you should go with MailChimp.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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32 Response to The Best Email Marketing Software, Aweber VS MailChimp

  1. tom on October 6, 2010

    Thanks Zarko, i was actually trying to compare these yesterday, so glad i found this.

  2. Zarko on October 6, 2010

    Hope it helped Tom, like I said, the bottom line is if you have some knowledge and know what you are doing pay the fee and use Aweber, if you are new go for the MailChimp and learn the ropes for free.

  3. marlon@productivity bits on October 8, 2010

    If I have the extra budget, I’d go for Aweber. I am currently using the free offering of MailChimp. I will probably switch to Aweber when I see a increasing trend in my email subscription.

  4. Zarko on October 8, 2010

    That’s the way I also recommend, build your list and once you see some profits from it and learn to get around the autoresponders and setting up your email marketing campaigns you can switch to Aweber.

  5. lawmacs on October 8, 2010

    This is a very helpful comparison Zarko looking ahead and the direction i would like to take i feel its time to start using some form of email marketing software. Thanks for the heads up.

  6. Zarko on October 8, 2010

    Well lawmacs, if you are not familiar with email marketing your best bet is MailChimp as you can take advantage of their free offer. My advice is give it a try, there is nothing to lose, you can only learn and profit from it, and you will do so without paying a cent.

  7. Fran Aslam on October 8, 2010

    Hi Zarko:

    Nice post here. A good comparison that many might use. One thing I know about Aweber, it is liked in every corner of the globe. Marketer from Singapore or India and Africa, all do not stop saying that Aweber is the best autoresponder service. I never used their tracking system. I will check it next time I am there.

    I do not know anything about the other company. I will have a look now. The other most popular autoresponder is Get response and now “iContact” is getting popular among Guru’s . Good comparison here. Great topic.

    Enjoy your week end
    Fran Aslam

  8. Zarko on October 8, 2010

    Yeah, Aweber is the top, GetAResponse is also great, although I haven’t used them so I’m a bit reluctant to offer a review, that goes for iContact, although I heard good things about them.

    I’m surprised that you haven’t heard about MailChimp though, they have been in the game for way too long not to be heard about them, especially since they fall into top 5 autoresponders in every possible review. Even so, they offer a great service for beginners, although, again, if you want the best there is one choice, Aweber.

  9. Robert on October 9, 2010

    Hi Zarko,

    I think you’ve providing an excellent comparison of two great autoresponders. This will be extremely helpful for anyone just starting their online business.

    Personally, I use AWeber. I took advantage of their one dollar trial offer and never looked back. Yes, there is a little learning curve but the tutorials they offer are top notch. If you ever have a problem, their customer service is superb.

  10. Zarko on October 9, 2010

    Hi Robert,

    thanks for providing some first hand input, I only heard about their customer service, but everything I heard so far tells me that they are dedicated to their customers.

    And yes, their tutorials are great, everything in this business has a learning curve, but hey, live and learn, it only takes time :)

  11. Herb Stern on December 8, 2010

    I think Omnistar Mailer is a great tool for helping with email marketing

  12. Bettina on December 13, 2010

    Great comparison Zarko, but I’d like to point out there are other, less well-known options out there that offer added benefit and better value.
    One new player in the Email Marketing field is EmailMarketing.Net – They offer all of the features that the big players do plus great perks such as unlimited image hosting and free stock images included in the price – The companies you mention usually make you pay extra for these features.

    You can try it out for free at http://www.EmailMarketing.Net – I’d love to get your feedback on it – we are always looking for ways to improve.

  13. Zarko on December 14, 2010

    Hi Bettina, I will definitely try it :)

  14. Mike Simmon on December 30, 2010

    I would not recommend anything but Omnistar Mailer

  15. seph from marketing company on January 11, 2011

    When I first found Mailchimp I was a little skeptical about using it, but after fooling around with its settings and options I found it much more easier to use than Aweber.

    A lot more cheap too! Their prices are much more flexible than Aweber as well.

  16. Website Designer on January 18, 2011

    Zarko … You are the Best !!! Awesome Post … You Solved my Problem by Writing this Post …. Keep Writing Such Interesting and Practical Implementable Post for Business Growth. From the Core of my Heart Very Well Done … Thumbs Up !!!

  17. naz@africa travel on January 18, 2011

    Both mail software is great, I’ve tried mailchimp but would really like to get my hands dirty with aweber. Their software just seems better overall

  18. Importance of Having the Best Email Marketing Software on February 16, 2011

    [...] out what is the best email marketing software for you and choose between effectiveness with the best of the best such as Aweber or ease of use [...]

  19. Rod@hospedaje web on March 30, 2011

    I use the free pack from mailchimp and sincerely think you won’t need anymore if you are a small business. However, if you have a big business you will feel mailchimp’s features are a little short. I used to send campaigns through stream send and, even if it is not as friendly as mail chimp, it feels more robust.

  20. Robert H on April 7, 2011

    I dislike Aweber because they take the opt in to far and to the extreme. They do not allow you to import email addresses to your sender list without them reviewing the list first and an explanation from you as to where the list came from. And then if they accept it, they send out an opt in email to the list and will only add those that opt in.

    I have a blog that is only three months old. I set it up so users have to register their email in order to post and to agree to recieve an email newsletter. I had just over 500 people sign up in the three months. When I imported the list to Aweber, less than 100 of the 500 “opted in”. Aweber gives 30 days for the people to opt in and then the list is worthless as no more notices can be sent to them.

    Now here is my beef. My subscribers all agreed to recieve a newsletter going back no more than 90 days. Now less than three months later they are being asked to sign up again. Of course most of them are not going to want to be bothered or will become dubious of seeing another opt in. This is ridiculous. I worked hard to get 500 subscribers. Why should I have to throw them away?

  21. John on April 10, 2011

    I’ve bought gravity forms and they don’t have a api for aweber yet, so I was looking into mailchimp but I wasn’t sure if it was as good as aweber.

  22. Chris @ Virtual Personal Assistance on May 25, 2011

    Thanks, this review helped me make the decision on my first autoresponder list builder. Ive been meaning to get my Virtual assistants on this, but i couldn’t decide which one to use. I’m going with mailchimp

  23. Carolyn Pine on June 2, 2011

    Thanks, it help me out,
    I think i go in “Aweber Email Marketing Software” i think it suet to me.

  24. Kerry on June 7, 2011


    I just have to warn people that if you have subscribers with email addresses that begin with info@ or contact@ generic type addresses (our members are accommodation providers so we do) you will find this a show stopper for working with Mailchimp. While I like their software I am having to move because they won’t allow us to easily import email addresses with this format. They say you can manually update (who wants to do this!), but if your list has to many of these types of email addresses it will be flagged anyway.

    This leaves you in a pretty hopeless situation, because what they don’t think about is that some companies have permission based lists and that these don’t come from the Mailchimp email signup box all the time. A lot of people have complained but they don’t seem to want to budge so most have been forced to leave like we are doing.

    This is just a warning, as selecting providers is time consuming, so after getting everything set up with them, we were quite disappointed to realise that.

  25. Richard on June 9, 2011

    I have been using Mail Chimp for while, but I really missing attachments. Its really huge minus for Mail Chimp :-/

  26. iYogi Reviews on June 30, 2011


    Excellent comparison for two auto-responders. Extremely helpful for all online marketer.

    I use AWeber. their tutorials are excellent. their customer service is excellent.

  27. Veronica Cervera@Miami Real estate on June 30, 2011

    It has been Aweber for me right from the start and the customer service of Aweber makes things so much easier. I’m still exploring Mail Chimp and so far it looks good. Its also so much cheaper than Aweber so if I find some more additional useful features maybe I’ll settle for Mail Chimp.

  28. Anuj@Improve Blog Loading Time on December 14, 2011

    Looking for a new provider so this email was SOOO timely – I just got off the phone with Get Responce and WOW I have to say I was super impressed with the rep I talked to – Brian. Get Responce has so much cool tools – I am so happy I found this site, I was going to go with AWeber, but after learning about Get Responce, I am sold!

  29. Cristina on January 11, 2012

    Thank you Zarco, still this means that if we go first with Mailchimp and then move to Aweber we would need to ask all our “subscribers” to re-confirm their subscriptions?

  30. heartburn home remedies on January 21, 2012

    Great review, I’m seriously considering Mailchimp, however it is to my understanding ( meaning I went to the website and verified what exactly comes with the Free Account, and it seems that the autoresponder service is not included….I’m not to sure about tracking feature need more info.

  31. Rob on March 16, 2012

    Just checking out the different mail clients and am taking your advice and going with Mailchimp first. I see this is over one year old though (post) do you still recommend mailchimp?

  32. Catherine Mia on April 19, 2012

    I have heard about a private company who claims to provide aweber clone…AwebDesk Software.
    Not sure I will check that soon,but it would be wonderful to run own aweber system on own server.

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