SEOmoz Tools Deliver False Data – Rand Fishkin Runs for His Money

There isn’t a soul in the SEO world that hasn’t used SEOmoz’s SEO tools from open site explorer to rank tracker. Over the past few years I have been severely addicted to their tools as probably the best out there, the only ones that draw my attention recently were Raven tools. The fact is that I’m not the only one, we were all addicted and are addicted to SEOmoz tools and their MozRank, especially with the lack of Page Rank updates. With all this being said it is hard to believe that Rand Fishkin announced this morning that their metrics and results were mostly false.


Rand Fishkin said that the majority of their results were acquired though Majestic SEO and lately Raven tools, basically they did what Bing did, stole from Google and passed it as their own. To make things even worse, since they couldn’t display the exact results as Raven or Majestic they implemented a variable in their algorithm that had the role of changing the results slightly, which means that all the time we depended on their randomly created results and the insight from SEOmoz tools we spent on false data and we acted upon false data.

SEO’s all around the world are angry, which is insignificant compared to the damage they have caused with this action. Rand will probably stand trial for this as providing and charging for false information is against the law. So what happens now? Will SEOmoz be sold to the highest bidder as their name has been tarnished by this scam? Or maybe someone else will step up and bring their SEO tools back on track, as far as we can tell with some work they can once again have their own method of acquiring data, but they will need a miracle and vast budget to achieve that.

What the future holds for SEOmoz and the SEO’s around the world is not clear, but one thing is for sure, APRIL FOOLS DAY ROCKS :)

I should anyway make sure that you understand that this was an April Fool’s Day joke and that nothing of the above is true. Rand is a great guy, SEOmoz SEO tools rock and I love them.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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21 Response to SEOmoz Tools Deliver False Data – Rand Fishkin Runs for His Money

  1. Rand Fishkin on April 2, 2011

    How did you find out!???


  2. Zarko on April 2, 2011

    Hehe, I have my sources :)

  3. Anna on April 2, 2011

    Ha-ha! I was reading till the end and was disappointed till I read the last para.
    My congratulations with the joke! Hope all readers will read till the end otherwise soon we’ll see too many articles speculating on the issue!

  4. Zarko on April 3, 2011

    Anna, I doubt that will be an issue, but it would be really cool if at least one person didn’t read this short post to the end and posted something serious about it :)

    (the devil in me kicks in from time to time)

  5. lawmacs on April 3, 2011

    Good one Zarko this one had me on the edge of my seat we must always finished the story.

  6. Goran @ Black Hat Source on April 3, 2011

    Seriously man, I was pissed until i read the bolded text lol!!!!!! Good one, you are the only person that got me this year hahah

  7. Randy Pickard on April 3, 2011

    Totally suckered me too. Not sure whether to be impressed by yourwell played spoof, annoyed that I wasted time reading, or feel foolish for being so gullible.

  8. zike on April 4, 2011

    You got me. Well, maybe because I read it on April 4-th, so I didn’t expect any sneakin’.

  9. Dejan on April 4, 2011

    Well done! :)

  10. Jason Acidre on April 4, 2011

    Damn, you got me there!

    I was about to remove my screenshots from ranktracker on my previous blog post hahaha, good thing I have read until the end.

  11. Zarko on April 4, 2011

    Thanks Dan :)

    Jason, glad you read the whole thing, just wish someone would skip the end and post something serious based on the “facts” written here :)

  12. Nabil@stoppa håravfall on April 4, 2011

    Jesus f*cking christ! I actually got scared for a moment. I’ve been using the tools they’ve created such as OpenSiteExplorer for a while now — and I immediately sh*t my pants when the title said it showed incorrect data. I’m glad it’s just an april fools joke! :)

    /Nabil, from Sweden.

  13. Patel@Diabetes in dogs on April 7, 2011

    You tricked me! Because i read this post after a week i don’t realase that this is a joke for 1 April. I’m not a seo expert or something like that but i like to learn about it (a reason why i read your blog) and i use seomoz toolbar (a great tool even the free one).

  14. Mark @ TheBitBot SEM Blog on April 10, 2011

    This article is a hell of a piece of link bait, Zarko.


  15. Andrija@Markom Dizajn on April 11, 2011

    Uh oh, you got me there :)

  16. Brady@GMAT Scores on April 19, 2011

    Wow. I totally bought into this. I couldn’t believe what I was reading. I came upon this several days after April 1, so that wasn’t even on my radar. Nice job!

  17. Jesica Wills on April 27, 2011

    Hey Zarko, is it really true? I have never tried for those tools. Thanks for great post. And thanks for awaring me.

  18. Zarko on April 27, 2011

    OK, here is one I left for example :) Look above…

    Jessica, it would be wise to read the post, not just the title before you comment.

  19. Thomas on December 2, 2011

    You beep beeper…Im reading this and it is December. How could you!

  20. Next Google PageRank Update on January 31, 2012

    [...] [...]

  21. Portrait Artist Joseph on March 21, 2012

    I can’t believe I just fell for this and it’s March 20th!

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