Search engine optimization is a hard and tedious job, it can take a large amount of your time, there are too many pieces of the puzzle that you need to piece together. I once read “Promoting a site that writers on the web are unlikely to link to is as deadly as creating a fantastic website no one will see.” I think the writer said it all in this simple sentence. There is no use in making the best website in your niche when you are not promoting it.
Again, you must realize that SEO is a long process, like everything else in life, nothing good comes over night. If you think that you can implement a few things you read here and get good rankings you are mistaken, search engines are slow and you should give them time. Handling one part at the time of everything we talked about here will improve your ranking significantly, but you have to give it time. So let’s summarize what you need to do if you want to succeed online.
The number one is of course High Quality Content, you need to offer a good read with plenty of useful information, so concentrate on quality, uniqueness, depth and presentation of your content.
You also need to make contact with people in your niche and similar communities, people that will recommend you and promote your website as well as link to you.
Where and how you place your links is also very important, no one will want to link to you if your content is divided by ads or you have pop-ups on every page. Present your content in the most professional way and you will get the most out of it, play with your content and you will lose in this game.
Make sure you have a plan on how to monetize your website, this is simply a must, otherwise sooner or later the costs of hosting, bandwidth and development will dry up your resources. We will help you with this issue very soon and we will help you get through all of the options for monetization.
The last part you should consider is the actual market you are into; if it is competitive you should consider making a budget for links, ads or even hiring an SEO expert to help you in ranking high in the SERP. You can always hire one of the SEO consultants at Practical SEO; just send us an e-mail at firstname.lastname@example.org. All of this will help you get ready for the SEO campaign that is ahead of you. But these are just SEO basics, there is much more that you need to learn about SEO and how to successfully run your website.
Again, go for quality over quantity, we will repeat that thousand times more as it is the most important thing that you need to remember. You can create hundreds of pages and cover every single keyword in your niche, but that will be seen as spam and it is less effective than creating a single page, a single article on a single keyword. The same goes for linking, you can go for thousands of PR0 links and they will give you a boost in the SERP, but not as only a few high PR sites will, especially if they are relevant to your site.
After going through the SEO basics you need to decide between do-it-yourself SEO vs professional SEO service. You now have the basic knowledge of SEO, if you are still uncertain check out Practical SEO, Do It Yourself SEO VS Professional SEO.
About The Author
Zarko Zivkovic is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.
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