Promoting Your Blog – How to Start a WordPress Blog Step 4

You had an idea; you did some research, wrote a few articles and created your WordPress blog. You also did the first step in promoting your blog which is to create social media accounts. So how do we promote our blog? That is the 4th step of our How to Start a WordPress Blog 5 Step tutorial and we will get over it very quickly.

Promoting Your BlogLike most of the things in this tutorial I will try to keep it very easy to understand by keeping to the basics. Now I did a search on how to promote a blog and I even found a post saying 99 ways to promote your blog. What I found in that post were 99 places where you can promote your blog, not 99 ways to promote it. There are only a few ways to do so, one is obvious as we discussed it in our previous part of this How to Start a WordPress Blog tutorial, engaging in social media.

But before we list a few ways and direct ways to promote your blog I need to say one thing, you are not Mashable, you are not Coca Cola, you are not Facebook, you are a blogger and you don’t have insane amounts of funds to promote your blog, nor do you need them. What you need is patience; you need to promote your blog one step, one post at a time. This is how we promote our blog, with each new post we will do one or more of the following, it depends on you.

ways-to-promote-blogSo the first way is obviously social marketing. We created our social media accounts, but this is far more complicated than what you may read on some blogs that say get a bunch of Twitter followers using this tool and you will be king. It’s not about the number of followers, which can come in handy, but it is about the number of engaged followers. You need to engage your followers, help them out and show on every social media platform where you have an account that you are someone who knows his stuff and is willing to help and share, and not just promote his own business. This is a part of building your own brand.

Networking is my top method of promoting a blog, it always has been. I mean the power of social media is great, but nothing can compare for small bloggers who are just starting out like networking. It will take time and effort to establish yourself and your presence in social media, but networking can get you instant traffic and instant recognition by the community. So go for it. Comment on related blogs and post in forums offering useful info and free advice, in no time you will have plenty of people visiting your blog daily.

Article marketing is also a great way of promoting your blog and it is free, but if you can I would suggest going for guest posting. It is a great way to grab the attention of the readers by guest posting. Find the perfect blog with good amount of traffic with readers interested in your topic and give them your best performance.

Of course there is also advertising, but since we are talking about bloggers just starting out I will skip this step and keep it to the bare minimum regarding your investment in your online business.

If you are not sure where to start you can always find the best blog or website in your niche and analyze it. Learn the methods of that blog for success and follow them implementing your own personality. By doing something we all know works and adding a bit of ourselves in the process we can create a truly useful content of great quality which will make it much easier for us to promote our blog.

This is it, not so hard, but it takes time and effort, and most of all dedication. Passion and dedication is what blogging is all about. The next post in our How to Start a WordPress blog series will be the last one, how to keep your blog alive. I think you already know what we will talk about in the wrap-up post, but be sure to check it out once it’s published.




About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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15 Response to Promoting Your Blog – How to Start a WordPress Blog Step 4

  1. Tweets that mention Promoting Your Blog – How to Start a WordPress Blog Step 4 -- Topsy.com on November 10, 2010

    [...] This post was mentioned on Twitter by Zarko Zivkovic, Zarko Zivkovic and Zarko Zivkovic, Zarko Zivkovic. Zarko Zivkovic said: Promoting Your Blog – How to Start a WordPress Blog Step 4 http://www.practicalseo.org/blog/promoting-your-blog-how-to-start-a-wordpress-blog-step-4/ [...]

  2. lawmacs on November 10, 2010

    You have mentioned a very important here Zarko looking at the entire post the most important thing to remeber here is to remeber that patience is an important criteria that every new blogger needs to have without having this you will get frustrated and give it brilliant post Zarko.

  3. Zarko on November 10, 2010

    Yeah, and the fact is that most new bloggers lack patience and they think they will start making money after a month or so when they slap a few affiliate banners or some adsense, which we have “expert marketers” and “gurus” to thank for.

  4. Aswani on November 10, 2010

    Nice and useful again. Yes, blog promotion is so very important for us bloggers. And this becomes very easy for those who believe in networking. Networking with like-minded people does help a lot. Leaving comments, guest posting, article writing, blog submissions, etc…can surely help in your blog promotion like anything :)

  5. Zarko on November 10, 2010

    Hi Aswani,

    thanks for dropping by.

    Promoting your blog is essential if you want to make a living from your blog. We are far gone from the era of “build it and they will come”, in this day and age we need to send invitations on a regular basis!

  6. Steve@Lifestyle Design on November 10, 2010

    It is definitely a process and needs to be build one brick at a time. Like you stated Numbers of followers on Twitter (etc.) are useful, you can gain some traction purely by numbers, I believe, but I do agree that a dedicated group within those numbers is over even higher importance.

    Article writing, social media bookmarking etc. will help to build that site up one brick at a time too.

    One step people over look is that sometime you want to promote your backlinks TOO your site. If you add links/social media to say…an ezinearticle linking to your site, this can spur link juice (and some people) toward your site too.

    It certainly does take patience and time. It can be a slow process, but every little thing you do has the potential of driving you a little bit closer.

  7. Praveen@Techperk on November 11, 2010

    Hey, nice. I like the way this has been crafted. Keep up the great work.

  8. keepkalm@Internet Marketing on November 12, 2010

    Great flowchart/infographic Z. Stumbleupon & Reddit both have great audiences.

  9. How to Start a WordPress Blog: 5 Step Tutorial on November 17, 2010

    [...] Blog Topic Research – Getting Some Content Up – Creating Social Media Accounts – Promoting Your Blog & Building Your Presence – Keeping Your Blog Running Until your Achieve Success In this introduction we will cover the very [...]

  10. Felicia @ No Deposit Poker on November 23, 2010

    Hi Zarko,
    Thanks for these useful tips how to promote one’s blog. I like the Revised social media effect infographic too. For newbie bloggers, I think this will overwhelm them, but as long as they are eager to learn, to write more and to interact with others, I’m sure they will succeed at whatever they aim at their online blogging.

  11. Zarko on November 23, 2010

    Hi guys :) thanks for commenting.

    Felicia, you are right, it might overwhelm some of the newbie bloggrs, but this is what they need if they want to succeed, I guess posts like this one can separate the real bloggers from the wannabe bloggers.

  12. mentorlog on December 4, 2010

    Great post, This picture gives us a clear idea on how to promote our blog. Guest posting and blog commenting is already existed. If you do it on right place, social media will be taken care by itself.

  13. Conroy @ Web Design Company on January 5, 2011

    I must say your have done an outstanding work, by writing such post. This post is like a Gold Mine for me, and This pictures solves my all Problem. Thanks alot for sharing Valueable and Interesting Work. Keep it up !!!

  14. Jesica Wills on March 4, 2011

    Awesome article. Thanks for sharing it. You are a very good information provider to the users. thanks.

  15. borgy on April 11, 2012

    Congratulations for your excellent guide. I think it’s a great starting point for anyone wants to create a blog. In this regard I wanted to suggest my site, where beginners can find pictures ready to customize their wordpress. The site contains also a guide on how to replace the images : – Free 1000×288 header images to customize WP default TwentyEleven theme. All these free images are taken by me and released under GPL License.

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