When you try to optimize your site for search engines there are a few things you need to keep in mind. Those few key functions you need to pay attention to may mean the difference between 5,000 visitors a day and 50 visitors a day, so pay attention to this part. Although everything said until now was important, this is the part where we actually start making things happen.
The first issue you need to work on your site is accessibility. The functionality of your pages must be top notch, your HTML needs to be perfect and your uptime needs to fall in faster sites. If these issues are not attended that will show negative results for search engines and more importantly, real visitors will not like your site very much. Let’s take a look what needs to be done here.
The first thing you need to inspect on your site is if there are any broken links. There are two negative aspects of a broken link on your site. The first one is that the page the link should be pointing to will never get indexed, plus the visitor will be frustrated by this error, we all are. The second negative thing is that most search engines will lower the ranking of a site that has too many broken links. This is a very easy thing to check and repair, so this is your first task, get to it.
There are many websites about SEO that will tell you that your site needs to be validated by W3C guidelines in order to be properly indexed by search engines. They are partially right, your site needs to have a functional HTML and clear CSS in order to be properly indexed, but it doesn’t need to be 100% W3C, although that will not hurt you. If you have a smaller site this is an easy fix, W3C has HTML validation page that will tell you what you need to correct.
Now here is a tip that you can’t find on many sites, but when you think about it, it makes perfect sense. We are talking about file size and page size, search engines will have their favorites of certain documents on your site, they will consider those files and pages, like home page, important. The rest of the pages and files need to be under 150k in size. That is because larger pages are normally not fully cashed nor are they indexed properly. You do that to help search engines index your site properly; you are reducing index size, load on your servers and bandwidth. Think about it, do you want to have every single word on your site indexed, then keep the page size under 150k. And as far as real visitors go, well they will see a fast site with fast load time and fast downloads, a pleasant experience, which means they are more likely to come back.
The last thing is to have good servers and downtime, speed matters in the online world. A solid webhosting with good bandwidth is cheap these days, so spend $150 a year, you won’t save much by paying $50 a year for some no name hosting company that may cost you your success because of low speeds and low downtime. Companies like Dreamhost (use promo code Z1389 For Dreamhost discount) that have been around for years and have a great reputation are always your best choice; the alternative is some new copy of www.GoDaddy.com .
This part of optimizing your site is packed with highly important info, use it, but don’t think this is all that is needed. The next part of site optimization we are going to cover is Tags, Meta Tags and Informational Architecture.
About The Author
Zarko Zivkovic is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.
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