Long Term SEO vs Short Term SEO or Organic SEO vs Automatic SEO

Both bloggers and website owners tend to think between long term SEO vs short term SEO. Are there benefits to one opposing the other, and if there are what are they? Well I’m here to tell you that short term SEO doesn’t exist. Short term SEO is only one small campaign inside the large one, the big picture, the long term SEO, and it all start with an SEO plan.

organic seoTo explain things a bit better let’s explain why short term SEO isn’t good for the long run. Although most of this should be obvious to most of you when given only a few minutes of thought you should know that in SEO game slow does it. Google has stated countless times that they don’t want to see massive increase in your backlinks, they want a steady increase that shows that your website is actually attaining organic backlinks, rather than paid ones and directory submission or massive comment spam. Although there are ways to make all of this undetectable by Google, you can get paid links as well and get away with it, but you also need to play it smart.

Short term SEO campaign relies on link building and some social mentions; there is no time to focus on the website factors and on-page optimization as much. So that means whoever is doing your short term SEO will probably fail to identify relevant landing pages and will focus mostly on your homepage, which tells Google that this is not natural and that there is nothing worth on your website besides the homepage. Not to mention that you are actually paying someone to build links in a short amount of time, which will raise a red flag to Google as well.

So it is easy to see why short term SEO can in fact reflect negative on your rankings and may in fact lead to penalization by search engines. In fact, the only ones that would try to offer short term SEO are rookies, low level self proclaimed SEO’s and inexperienced bloggers. A good standing SEO company will never offer you something like short term SEO or a link building package that is packed into month of work. Every SEO knows that the only way to benefit from optimization and link building is to make it appear natural to Google, so that is when long term SEO comes into play.

Whether you decide to hire a company to do SEO for you or you decide on in-house SEO campaign you need to have a long term goal and a long term SEO plan that will be implemented gradually. You need to have priorities set and you need to be offered priorities by the SEO companies planning your long term SEO campaign. Starting from on-page optimization to building an organic network of links to your website as well as creating your social presence is all a part of a gradual and steady process, whoever tells you different doesn’t have a clue what he or she is talking about.

I’ll leave you with this. Do you plan to profit from your website or blog in the first 6 months? If you do you probably have something great to offer, but if you are like 99% or more of the web and blog owners you can’t expect that, so why hurry? Why would you want to ruin your business before you even start? But don’t get me wrong, there are some SEO’s that will use this long term SEO phrase just to take your money long term, which is why you need to have constant communication with your SEO company, to know where your money is going and to see the results. So be smart, play it slow and play it smart, no need to rush a business that is set to earn you money in the long run.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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22 Response to Long Term SEO vs Short Term SEO or Organic SEO vs Automatic SEO

  1. Bill Gassett on December 20, 2010

    I agree with you completely Zarko. I have seen people that hire a so called expert follow their advice and basically throw their money down the drain. SEO is a process that takes time. It is also something not needs to be worked on constantly if you are in a competitive niche.

  2. Zarko on December 20, 2010

    You got that right Bill :) But hey, not all of us can be good guys, so SEO’s suffer their name, not that I mind, my clients are happy :)

  3. Aswani on December 21, 2010

    Great post Zarko. Certainly short term SEO does not look good as I feel you do get the results but not as per what one would expect. To me, SEO is a continuous process which if carried out properly will let your online business grow like anything with better profits.

  4. Zarko on December 21, 2010

    That is why your blog is prospering Aswani, long term is the only way to think in the online business, whether that is SEO, marketing or simple promotion, that is in fact how things are done in most types of businesses, long term, not the other way around.

  5. Phill Ohren on December 21, 2010

    First time for me on your blog Zarko, I enjoyed the read.

    Trouble is, “short term” style recommendations are usually the only things that large scale business / websites will roll out – anything long term seems to take forever to educate to the client, implement and see results.

  6. Zarko on December 22, 2010

    It all depends on our definition of short term I guess. If it is a large scale business that maybe that short term SEO lasts for more than 3 months, so it is already in the long term SEO time frame, but again, it is hard to work with such clients, nevertheless, if they want the best we need to convince them to listen to us and we do that by presenting the critical issues and how we will deal with them. Just saying long term is good for you will not work, but again, some clients are impossible to work with. So I’m not sure if those should be avoided or simply like you said, given the so called “short term SEO” treatment…

    PS. glad to have you on my blog Phill

  7. Praveen@Techperk on December 22, 2010

    long term is preferred always

  8. lawmacs on December 23, 2010

    I agree with you zarko long term seo is planning for the future short term seo is more like doing black hat methods quick and easy but has no stamina anything long term is worth the money have a great holiday zarko

  9. Zarko on December 24, 2010

    Yeah Gary, that is the right word I have been looking for, stamina :) thanks, short term SEO is like that!

  10. Steve@Internet Lifestyle on December 26, 2010


    You make a really good point. Of course tactics to get you ranking fast for a specific day do exist, but they all have a solid chance of negatively impacting a site in the long term, the only real way to go is longterm traffic building.

    I hope you had a great Christmas!

  11. seo sydney on January 2, 2011

    I believe Short term seo can only be used to improve a depreciated keyword but not to bring out certain keyword to the top pages.
    If you want your page to rise perfectly it wise to invest in a long term project that shall see your site rank high and maintain at that level.

  12. Conroy @ Professional Web Designer on January 3, 2011

    Very Well Written …. I only Prefer Long Term SEO because I believe their is no Short cut in SEO. But in Case of Organic and Automatic SEO, I always Prefer Organic Way, Because at the Beginning Organic way seems Harder But with the Passage of time you have starting looking their Result, which is Long Lasting…

    Conroy James
    Website Designer and SEO

  13. Felicia @ No Deposit Poker on January 6, 2011

    Hi Zarko,
    This is a very interesting post for me. I didn’t know that there is such a thing as short-term SEO. Thanks for sharing!

  14. Zarko on January 6, 2011

    Hi Felicia,

    well in my book there is no such thing as a short term SEO, there may be a short/liquid link building campaign, but once the word “SEO” is in that sentence, it is not possible to call it short term by any means, well, not for people truly into SEO of course, that is why there are people who promote short term SEO of course!

  15. Web Design Company on January 20, 2011

    Long Term SEO is Very Beneficial for a Website Strong Back linking While in Case of Automatic SEO I always Prefer Organic SEO, Because Automatic SEO now-a-days Easily caught by Google and Secondly, After Caught, You have to Face Google Plenty as Well.

  16. SEO Company on January 24, 2011

    This is a really good post. Must admit that you are amongst the best bloggers I have read. Thanks for posting this informative article.

  17. Blogs You Must Follow If You Are A Blogger!! on February 8, 2011

    [...] Organic VS Automatic SEO [...]

  18. Ben Jackson@ SEO Course on February 21, 2011

    I agree 100% that it is better to focus on long-term SEO. It takes a while to rank well, and you might as well be conscientious of how you’re building your links so that you can get targeted traffic while your ranking to get targeted traffic.

    However, I find that a lot of people see this as a reason or excuse to build links SLOWLY. This can be just as harmful. There’s really no reason to sit around and wait while you could be promoting. When it comes to SEO, I say aim for the long term and GO GO GO.

  19. SEO Company on May 22, 2011

    In all reasons I prefer taking targets of all my seo work as long term since you are able to plan for outcome and have a clear guide of what you can get out of the campaign further more you have a set of goals that you align with long term seo than the you plan short term.

  20. Antonia@Conversational hypnosis on June 18, 2011

    I’ve never heard of short term SEO, but i guess some people use this term in whatever dream world they live in. It’s probably a beginners mistake, imagine the disappointment on their faces when they hit the ground.

  21. Jesica Wills on June 23, 2011

    I agree with you. It is very good post, Zarko. SEO is never ending process. long term SEO seems great and useful for the websites. Thanks.

  22. SEO Westminster on April 13, 2012

    This is a great post, overall, I would have to say that short term SEO isn’t really a good investment, long term and organic SEO is the best way to go…SEO isn’t immediate, anyway. PPC ads are probably the closest you can come to quick SEO, but you want your SEO to be organic all the time! thanks for the informative post!

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