Link Velocity – Nurturing Your Link Building Profile

When link velocity is mentioned most people tend to think about the speed at which links are acquired. This is not wrong, but link velocity is not just about the speed of link building and acquiring new links, there are several factors that contribute to link velocity, if it wasn’t so than we would simply call it link speed and not velocity. Along with link diversity this is one of the most important factors you need to consider and implement into your link building plan if you wish to rank high in the SERP and maintain a natural link building profile.

link velocity

What is Link Velocity

I’m sure you’ve read quite a few posts where people simply claim that it is about the stability and speed at which you build links, although this is a factor there is more to it.

Link Volume is the first thing that is important for link velocity, the number of links you build and the speed at which you build them. Some claim that maintaining a steady link acquisition is better than “build and stop” tactics, while others disagree. I am for the first option, build you links from month to month regularly; a small fluctuation in the link speed chart is not something to worry about.

Next to it is also link quality to worry about. Yes, link quality is a part of link velocity formula. The number of relevant links that are built each month as well as the anchor text breakdown and the type of TLD’s define your link velocity. If you look at it from the logical side it is very simple to come to a conclusion that the speed at which you build certain number of links also is taken into consideration, which is why you need to work on your link diversity.

In relation to the last part, type of TLD’s, you also need to think about the type of sites from which you get links. If the diversity of the links you get is broader the broader will be your link direction. In other words, getting links from directories, blogs, social media, forums and various other types of sites is also needed on month to month basis, or quarterly, however you look at it.

One more thing you need to pay attention to is what is the intention of the link you’ve built over a certain period of time. If most of your links are sidebar links coming from exact match domain names it will be fairly obvious to search engines that you are artificially trying to impact your SERP results, while a more diverse approach will make sure that search engines see your link building efforts as natural

I believe that the speed of indexing is also considered into your link velocity. I’m not talking about the speed at which your pages are indexed, but the pages from which you get links. This is also a measure of quality in the eyes of search engines. They index important sites faster, so if you build links on sites that have a steady and fast indexing rate you will make sure that your SERP is actively updated instead of waiting a few weeks to get some results from your link building efforts.

To achieve the maximum you need to include the following factors into your link building plan:

-          Link building anchors and their variations

-          Number of monthly links built of each type of link (low level links, standard level links, high quality links or relevancy, indexing speed, and keyword variations)

-          Nofollow vs dofollow percentage

-          Link building targets – deep linking and homepage links

-          Long term analysis and constant result monitoring (tweak your link building efforts accordingly)

Link velocity is another word for natural link building in my book. When we are building links intentionally all we need to consider is if search engines see our links as natural links built at natural speed and if the links provide some quality. For those of you with blogs this is much easier, you will get your content indexed faster, but for those with static websites this is one of the most important parts to worry about. Steady link building will improve your rankings and your traffic, and the best thing is that once started it will become easier and easier with each following month.


About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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9 Response to Link Velocity – Nurturing Your Link Building Profile

  1. TrafficColeman on May 16, 2011

    These factors will help the newbies get a better understanding on how they need to build and maintain their links. This was awesome Zarko

    “Black Seo Guy “Signing Off”

  2. Zarko on May 16, 2011

    Thanks Coleman,

    The importance is there, if people choose not to follow these tips they will be making their link building efforts harder, with this success will come much easier, it does for me :)

  3. Penna@Famous Advertising Slogans on May 17, 2011

    Thanks alot Zarko,
    I have just started a new site and had read quite a few articles abt link – building but was confused what rate i shud follow to build them…
    After reading through ur article i have gained alot of knowledge which will certainly help me in SEO for my site…
    Thanks again.. :)

  4. Mike@ SEO Best Tips on May 17, 2011

    Great imagery for link building, I think a lot of people want to buy thousands of links right when they purchase their site. Truly Google expects a natural progression, I like to recommend setting up a link building schedule that aims at matching or beating your competitors in one year. Varying and stretching your backlinks out monthly, and aiming at higher quality links within the first few months and then larger amounts of lower quality but heavy anchor text links in the last 6 months. This helps build trust early and then spread your keyword targeting later when your a bit more stable in the SERPs.

  5. Author@Hindi song lyrics on May 18, 2011

    With ever evolving google algorithm, its advisable to play safe and try to build links slowly yet steadily. By buying linkbacks and other black hat tactics a site may go up in Search results but in longer run it may get banned or de-indexed by google.

  6. Zarko on May 18, 2011

    @Penna, thanks and glad it was helpful :)

    @Mike, yes, that is a good strategy, focusing on quality right of the bat is what we should do, but unfortunately most people first start focusing on low level links and after a while when they see that thee are no results they start thinking about gaining more powerful links… it should be done the other way around with quality in mind at all times!

  7. lawmacs on May 18, 2011

    Hi Zarko i always believe that you should build your links steadily as like anytghing else rising up too quickly will get people curious it is the same for link building getting a great amount of link quickly will arise suspicion.

  8. Zarko on May 18, 2011

    Of course, a spike here and there in the number of links won’t arouse suspicion, but overdoing it will, so we have to monitor several aspects of link building… People tend to think it’s all about getting a link, but the quality, speed at which you get them, relevancy, life-span and everything else comes into play!

  9. dlysen on May 22, 2011

    It’s a good basis for the theme maker or designer. Setting the navigation link, and other links properly is important. Some blogger just want the design and not consider if there is any SEO or link building advantage.

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