When link velocity is mentioned most people tend to think about the speed at which links are acquired. This is not wrong, but link velocity is not just about the speed of link building and acquiring new links, there are several factors that contribute to link velocity, if it wasn’t so than we would simply call it link speed and not velocity. Along with link diversity this is one of the most important factors you need to consider and implement into your link building plan if you wish to rank high in the SERP and maintain a natural link building profile.
What is Link Velocity
I’m sure you’ve read quite a few posts where people simply claim that it is about the stability and speed at which you build links, although this is a factor there is more to it.
Link Volume is the first thing that is important for link velocity, the number of links you build and the speed at which you build them. Some claim that maintaining a steady link acquisition is better than “build and stop” tactics, while others disagree. I am for the first option, build you links from month to month regularly; a small fluctuation in the link speed chart is not something to worry about.
Next to it is also link quality to worry about. Yes, link quality is a part of link velocity formula. The number of relevant links that are built each month as well as the anchor text breakdown and the type of TLD’s define your link velocity. If you look at it from the logical side it is very simple to come to a conclusion that the speed at which you build certain number of links also is taken into consideration, which is why you need to work on your link diversity.
In relation to the last part, type of TLD’s, you also need to think about the type of sites from which you get links. If the diversity of the links you get is broader the broader will be your link direction. In other words, getting links from directories, blogs, social media, forums and various other types of sites is also needed on month to month basis, or quarterly, however you look at it.
One more thing you need to pay attention to is what is the intention of the link you’ve built over a certain period of time. If most of your links are sidebar links coming from exact match domain names it will be fairly obvious to search engines that you are artificially trying to impact your SERP results, while a more diverse approach will make sure that search engines see your link building efforts as natural
I believe that the speed of indexing is also considered into your link velocity. I’m not talking about the speed at which your pages are indexed, but the pages from which you get links. This is also a measure of quality in the eyes of search engines. They index important sites faster, so if you build links on sites that have a steady and fast indexing rate you will make sure that your SERP is actively updated instead of waiting a few weeks to get some results from your link building efforts.
To achieve the maximum you need to include the following factors into your link building plan:
- Link building anchors and their variations
- Number of monthly links built of each type of link (low level links, standard level links, high quality links or relevancy, indexing speed, and keyword variations)
- Nofollow vs dofollow percentage
- Link building targets – deep linking and homepage links
- Long term analysis and constant result monitoring (tweak your link building efforts accordingly)
Link velocity is another word for natural link building in my book. When we are building links intentionally all we need to consider is if search engines see our links as natural links built at natural speed and if the links provide some quality. For those of you with blogs this is much easier, you will get your content indexed faster, but for those with static websites this is one of the most important parts to worry about. Steady link building will improve your rankings and your traffic, and the best thing is that once started it will become easier and easier with each following month.