Link Diversity – Link Building for Success

Link building is a valuable weapon in website ranking, so why do a half-assed job? Why do people concentrate only on social bookmarks, comments? Because it is easy right, but at the same time it gets us no results. With Google Panda in place we need links from trusted domains and from quality pages, in fact this was always the case, but now it is more obvious than ever. Diversifying your link profile is very important, so let’s throw a few tips regarding link diversity.

Let’s first use the link profile scenario to explain the importance of link diversity. Google loves natural link profiles, which are backlink profiles of sites including backlinks from plenty of different root domains with various keywords, or none at all, to various pages on your website. A website with 100 links from 100 domains will always outrank a website with 100 links from one domain, but there is also an issue of pages linking in. So let’s see what natural link profile that will get results with your link building campaign should have.

link profile diversity

link profile diversity

What Contributes to Your Link Profile Diversity:

–          Number of linking domains

We already mentioned this one, but this is a fact. When we build links we should not concentrate on quantity, but it is an important factor. Getting new root domains to link to you will significantly increase your rankings.

–          Types of linking domains

Type of the domain linking to you is also important, and we are not talking about relevancy and topic here, we will get to that next. We are talking about different type of sites, like website directories, article directories, blogging websites, blogs, government or educational sites, ecommerce sites, wiki sites, social networks, and so on. So we need links from various types of website as well, it tells Google and other search engines that our website is loved by various types of websites and that makes our website link diversity rich.

–          Topics of linking domains

Topic, relevancy, connection, a very important factor. We all know that if we have a gambling website that we will have a more valuable link from a sports website than from a movie review website. Unless we are betting on which actor gets which role. But the bottom line is that no website will have only relevant links, there are always a few stray ones, and that is not bad. If you get those kinds of links its fine, meanwhile you concentrate on every related topic you can get your hands on, the more diverse the better.

–          Anchor text

Anchor text is another very important thing that adds to link diversity of our website’s link profile. You know how important keywords are for rankings, but using only your keywords for links is not natural to search engines. People usually link to you either with the exact URL or the title of the post, only a few will use your chosen keyword unless you are directly responsible for that link. Don’t be afraid to mix-up your anchor texts, that will only help your website rank and look as bigger authority to search engines.

–          Deep Linking vs Homepage links

We talked about deep links before; we know that it is important. Another reason why it is important is the link diversity. When someone find a great post on your website they are not going to link to your homepage, they will link to that page. So you also need to spread your links throughout the website to make it more natural and to strengthen your link profile. This is a basic link building strategy.

Link profile diversity is essential for successful ranking in search engines and traffic increase. Just building links from repeated domains to one and the same page using the one and only keyword you wish to rank for is not natural and will not get you to top. If you want high rankings you will concentrate on your link building the way you should, create your link building plan and get going, of course keeping link diversity, relevancy, and most of all quality in mind.


About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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23 Response to Link Diversity – Link Building for Success

  1. moseski on May 10, 2011

    Hi Zarko Zivkovic i am amazed by your SEO tactics.

    I would like to say that your strategies are awesome.
    I would also like you to post articles on my blog.

    Hope to have a good relationship of learning together.

  2. Zarko on May 11, 2011

    Hi Moseski,

    thanks for the kind words, also I have accepted your invitation to become an author for your blog, will have something nice for you in a few days :)

  3. Mike on May 11, 2011

    Quality post about backlinking, I highly recommend deeplinking. This is especially good for targeting specific keywords with matching anchor text and specific URLs. Relevance = more weight, backlinks coming from non-relevant pages are less powerful in general.

  4. Lenny@home landscaping on May 11, 2011

    I don’t actually have lot of knowledge on link building. I know the basics but thanks for this post at least, it increased my knowledge about it. I actually have a site about home landscaping and I want to do link building about it also.

  5. Daniel@Planning a retirement on May 11, 2011

    I think that all that can be said about SEO is said in this article. Thank you so much for sharing this.

  6. Zarko on May 11, 2011

    Hi AJ,

    continue to build links to your inner pages, that will improve their rankings and will ad more relevancy to your website. Also, supporting strong pages will give more authority to your website, as such you are already seeing the benefits of deep linking, just continue that way and your traffic and ranks will improve as well.

  7. Anna on May 11, 2011

    Zarko,
    How about giving tips on how to get backlinks from small niches like gov. and edu. sites? If I’m not mistaken the links from such places have high value for google. Would be happy to get your advice.

  8. Zarko on May 11, 2011

    Hi Anna,

    did you mean for small niches or from small niches. If it is the later I’m not sure I understand what that has to do with .gov. and .edu sites.

    The thing is that .gov or .edu is not magically empowered by authority, you would get the same result by gaining quality links from quality .com domains. the thing is that most .gov sites offer plenty of useful resources and don’t engage in spamming and black hat methods, so they eventually achieve great authority, and most of them are already aged, which is their advantage.

    Tell you what, you can find my mail on the contact page, send me your full question and I will be sure to write a post on that, how does that sound?

  9. Dino Dogan on May 11, 2011

    This is awesome stuff of course. My question to you Zarko, is this. How do you get this information into the hands of non-techy bloggers who really really need it?

  10. Zarko on May 11, 2011

    Hi Dino, thanks,

    You make them read it, but you make it so easy that anyone would understand, and the best way to do so is by giving examples. In other words, what i said here could be put in at least 5 posts with practical examples and plenty of images. You make it easy on them you write it so that a kid can understand, some stuff I read on SEOmoz or other similar websites get me confused, but they have Whiteboard Friday and videos and after a while you figure out what they said, well, sometimes you don’t :)

  11. Charles Borromeo@ Free Legal Resoures on May 12, 2011

    You made SEO so practical here that anyone could understand. Thank you very much for the information. This will help us deal greatly with our legal resources
    niche. Best regards,

  12. George@Hifu on May 12, 2011

    True, it is very important to work on the links, there’s no place for low quality links anymore. Strong contents and good quality link building has become really very important specially after Google Panda was introduced.
    Its also completely true, Zarko, that you write it in such a way that even those not well versed with the techie terms understands what you want to convey and I think that is more important. A true blogger always brings the readers first and that’s what you’ve been exactly doing.

  13. Dneprolab on May 12, 2011

    Good post! I want to add that do not afraid to vary anchors. So IMO, now it’s better to have more not exact keywords. Add more phrases with keyword to anchor text. Sorry for my English.

  14. Patricia@lavender oil on May 13, 2011

    Hi Zarco

    I am definitely a non-techie and I understood all of your post :-) Well written and informative. Really enjoyed it and thanks for considering us technophobes and also the newbies just starting out. Great read Zarco. Thanks

    Patricia Perth Australia

  15. Zarko on May 13, 2011

    Thanks Patricia,

    I really appreciate when someone gives me compliments , but when you tell me that a non-techie understands me I feel happy, as my goal is to teach newbies and upcoming webmasters about SEO in the language they can understand. Again, thanks :)

  16. adrian@Edinburgh Travel Guide on May 27, 2011

    Hi Zarco

    Still trying to figure this SEO stuff out, delighted I came across your site. Have made a half hearted attempt to date on the SEO, but must study this site and get down to work :)

    Cheers

    Adrian (Ireland)

  17. Ray@dolphin tutorials on May 29, 2011

    Quality is definitely a factor to consider over quantity. Anchor text can be a little tougher depending on the site. Many will regard your keyworded anchor text as spam, so you really should be careful with it especially commenting on some blogs with anti-spam plugins enabled. I personally don’t usually diversify on purpose. I just get tired or board doing the same thing over and over again. So I guess I kind of diversify for something different and a change of pace.

  18. Toan @ WME SEO Australia on June 6, 2011

    Excellent post. Your link profile diversity chart is totally awesome! Very good reference material. Thank you so much!

  19. Chris@Reston homes on June 11, 2011

    Good article dude! I am going to apply some of the tactics you’ve mentioned in my campaign as well, up lately I am trying to be more diverse and natural with my campaign but in SEO even a small help/guide counts so thanks once again.

  20. Amanda Gordon@Vacuum Cleaners on June 22, 2011

    Link diversity is amazingly important. I have seen many sites fall drastically in rankings just because they relied on just one or two of their pet link building strategies. Also while link diversity is important, I think one does not need be too fixated on the actual percentage of links coming from different sources.

  21. Cindy Tindle on June 22, 2011

    The way I see it, link diversity is very important. But is very difficult to start of with a diverse link campaign. I always try to start with a particular effort, say article marketing, and after a while try to add other types of links as well.

  22. Buttercup Bus Vintage VW Campers on November 29, 2011

    Sigh – there is so much work still to do! Finding those back links is like searching for hidden treasure… especially when you have to do it yourself!

  23. Amit@How To Make A Website on February 22, 2012

    Hi Zarko,

    Besides pleasing search engines, I think getting diverse links is more interesting for me as well. It lets me engage with people in my industry and my readers through different platforms.

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