Link Building Tip #5 – Find Link Opportunities through Internet Superstars

If we were to line up Eric Ward, Jim Boykin and maybe Rand Fishkin and Dejan Petrovic in one room and force them to tell us all of their link building ideas, tips and tricks they’ve used to find new link opportunities, we would have a brain overload with the sheer number of ides. Not to mention that we would need a lot of time to process all of them. Yeah, I’m saying there are hundreds of ways to build links, but we just need to explore them. When it comes to SEO these are some of the names I would use for link building, so find three names in your niche that stand out and use them to find link opportunities and here is how.

The idea is very simple, you know about brand monitoring and how to find link opportunities for your brand name or the competitors you follow, the same can be done by focusing on online personas, even easier. Most people when creating a profile for their company will use their name, so there are more link opportunities to be found by searching for a name instead of a company name.

Let’s start with a stupid first of the mind query:

“eric ward” profile

eric ward profile

The top 6 results get us 3 for the Eric Ward we are after, we get his G+ page with plenty of links, we have his LinkedIn profile and Business Week profile, where you can instantly create a profile or import from LinkedIn.

By performing the same search for all the names above mentioned I managed to find over 10 sites to create a profile or a business listing, and this is just from the first 10 results, I didn’t go deeper at all, and going deeper is what will get you some nice websites to build links on. But that is for profiles and business listings, easy links, you can vary your search by adding more queries to make it more relevant, the next step I like to take is to find places where these guys posted on and explore the links.

Before we get to that let’s talk about exploring link opportunities that are posted on their profiles. Eric has dozens of links on his G+ page, so does Jim on his We Build Pages profile, and others as well. Visiting the pages they have linked to will give you an idea of what type of content they prefer and their preferred networks and each one of those will have more and more links, so you expand into a follow up of their full link profile just by picking a starting point. A starting point can be their main website or some of their major profiles. That is one of the ways to scan and get links that some of the most known people in the industry have.

The easiest way to find guest posting opportunities by name or author is to use “inpostauthor:” advanced search query, like:

inpostauthor:”dejan petrovic”


You can do some basic searches that will get you the same results:

author: name Surname or “author: name surname”

“post by: name surname” or simply “by name surname” and you can use – to remove their own pages from the results.

Some more queries to use with names are:

“name surname” inurl:user

“name surname” inurl:profile

“written by: name surname”

Or just

“name surname” –

It is fairly easy to find some quick links as well as some high quality ones with this approach. Also, you can do the same approach for a brand name, I pointed this out because most people forget to use known people and their online presence for link building, a part you should not skip at all.

Bonus tip: use image search and search for their names, you will find a ton of websites that talk about these people and link to them, and those are all link opportunities.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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19 Response to Link Building Tip #5 – Find Link Opportunities through Internet Superstars

  1. Mark @ TheBitBot Organic SEO & SEM Blog on August 1, 2011

    Interesting…sort of reverse engineering high profile names.

    Not a bad idea, especially since the “big names” know where the traffic is as well as draw it.



  2. Jason on August 1, 2011

    Awesome technique Zak!

    I’ve done this before for Affilorama last year while building our list of link prospects and I don’t know why I haven’t posted something about it haha. Anyway, glad that you did, as I’m in the middle of constructing a big list of prospects for my new side project.

  3. Anna on August 2, 2011

    I have never thought about such an opportunity to build additional links in fact. Well, I know that we should follow the advice of gurus, but it is so somple in fact to find these new opportunities.

  4. Pistolero on August 2, 2011

    I ‘ve been using this strategy since last year.. My favorite is SEO Book profile backlinks.

  5. Jose@Comprar Celulares on August 2, 2011

    Hi Zarko, this is an incredible technique. I love it, I’m already seeing lots of opportunities with this :). Very thanks for sharing this info.

  6. Nonoy on August 2, 2011

    Amazing. I just discovered a new strategy in link building. I tried inpostauthor, then my name, and it really shows my blog posts on the search results. This is cool. The best way to find link opportunities. Thanks a lot for this sir. :-)

  7. Ryan Ward@Atlanta luxury homes on August 3, 2011

    Tip #4 was very interesting but I’m feeling more informed after reading Tip #5 and as always its another brilliant article Zarko. I’ll definitely remember your bonus tip the next time I try to experiment with your advice. Your posts are so informative that the need to go to other sites for more info doesn’t arise. Keep it up!

  8. Felicia @ No Deposit Poker on August 4, 2011

    Hi Zarko,
    This is deep stuff for me. I never really thought such a technique existed or is possible – using big names for your quest to build links. How cool is that? Thanks for the share.

  9. DiNaRa on August 5, 2011

    To know one more way of link building is great as this is going to vary your link sources and thus have positive effect on page rank in general. I have heard about this way, but I have never used before.

  10. This Week In Link Building – July 31- August 6, 2011 on August 5, 2011

    [...] – Collection of Link Building Articles and Posts from this Summer – from Wiep Knol Link Building Tip #5 – Find Link Opportunities through Internet Superstars – Zarko Zivkovic Let’s Skin This Social Media Link Building Cat – [...]

  11. Nathan@daycare insurance on August 5, 2011

    Even though this awkwardly feels like piggy-backing, I bet it builds up great links really quickly.

  12. Jesica Wills on August 8, 2011

    Zarko, tremendous technique. Thanks for it. Keep writing such an information full articles.

  13. fred @ finally fast on August 8, 2011

    Nice. I don’t think this is “awkwardly like piggy backing” like the above commentor says… I don’t see his point. It makes sense to create profiles like this for yourself so you can control the information that comes up when people search your name!

  14. Amit@Forklift Training on August 8, 2011

    I know it’s a little off topic, but i just remembered of a guy on a certain forum that on Christmas started to spam random blogs with holiday cheers, and what’s funny is that the acceptance rate for those comments was around 80% when normally you’d only get 5% since people will obviously notice you’re a spammer.
    Ok, off topic ended, superstars and Christmas have too little in common.

  15. Noel Addison@Web Development Ventura on August 10, 2011

    Very interesting technique Zarko! Another great link building idea!

  16. Raptorak@Rift Guides on August 12, 2011

    Great information here! It’s amazing how many people skip great opportunities due to either not realizing potential or just not even thinking about things.

  17. Graham Loosley@KPI Business Services on August 31, 2011

    Interesting idea, thank you, reverse engineering the SEO thought leaders instead of your competitors’ web sites, I’m also going to try reverse engineering you as well Zarko! A side thought: yet another reason to keep your own back link profile squeaky clean!.

  18. Advanced Preparation for SEO Campaign + Link Building Plan Blueprint on February 3, 2012

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  19. Le Juge on May 17, 2012

    Hey Zarko,

    Nice little tip in there, I would say it would be more useful for brand protection or brand awareness than actually pushing a website on a specific keyword but hey a god link is a good link.

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