We all know that getting links can be much easier if you have great content to share. This is why most SEO’s will tell you to sort out your quality content first and then think about the rest. When new clients approach with an idea for a new website it’s much easier for us to do our job, as we implement everything from the start, and from the very beginning we create linkable assets. But the same can be easily done with older websites that come aboard. You can struggle and try to create quality links towards crappy landing pages, bad offers and signups, but you will have a damn hard time doing that. So the best way to approach link building is to improve your pages and create some additional linkable assets.
What can be considered as linkable assets?
Simple answer is pretty much anything of quality or interest to others. It can be a person, a well known blogger from your company, a page, usually quality tutorials, how-to’s, news, funny stuff, or it can be software, plugin, infographic, like we said, basically anything in demand.
Here is short list of well known linkable assets you can use:
- Quality articles
- How to articles
- News articles
- Job openings
- Free stuff (tools, plugins, ebooks, you name it)
Basically these can all be categorized as linkbait. So the first thing you need to do is identify existing linkable assets. In addition to that you can do some research and brainstorming and improve your linkable assets or create new ones.
Identifying Linkable Assets and Targets
Identifying linkable assets for future link building and identifying targets is not hard. You have to look for three simple things:
- What pages attract the most links and have high traffic
- Who links to those pages
- Why they link to those pages
With the first step you can easily find the already present linkable assets on your website, with the second and third step you can see who links to your pages and why. With that in mind you can create a plan for new linkable assets and start building queries to find new targets for link building.
Prospecting Queries for Link Building to Your Linkable Assets
The next step is to find new websites similar to the ones that already link to you, and we need search queries to do that. You can try to follow the links from the websites that already link to you at first, but sooner or later you will realize that you can clearly narrow down your search to websites that are most likely to link to you.
We have given plenty of search query examples on this blog, but for the sake of an example let’s try to find link opportunities for a page about chocolate. That can be a cool infographic, a dissection of calories and nutrients, or a simple promotion page offering free samples to first 1000 subscribers.
So first we need to identify people and websites that would link to such a page. That can be anything from nutrition websites and blogs to weight loss, culinary and mommy blogs, as well as known people in those industries. If the page offers some new information and statistics we can even include research type of sites and score a few .edu links.
chocolate inurl:blog.com OR chocolate facts inurl:blog.com OR chocolate nutrition facts inurl:blog.com
A bit different approach to find link opportunities would be:
“chocolate nutrition facts” site:.edu OR site:.org
You can use just .edu or .com or any other TLD, depending on what you are looking for.
chocolate facts inurl:cooking
chocolate facts intitle:cooking
or simply try: intitle:”chocolate facts”
To find people that can be used for link building you can search for users profiles on various social networks:
You can look for guest post opportunities, or pages on similar content that might want to link to the new information you offer or simply look for people that talk about your subject and engage them.
With your linkable assets set, targets found, you can start link building with greater success then you did before. You will get more links to your existing pages or build links towards newly created assets. The best idea is to start with the ones that are more likely to score links, the ones that have obvious opportunities hanging around. But keep a bigger picture in mind, don’t just link build because you have some cool linkable assets, think how you can use them to convert, add a signup form to them, create a landing page that converts, a landing page with a purpose. If you are a blogger you might want to promote a contest or get people to enter one, or add some affiliate links. For business you need to think how to implement signups and sell your products from those pages.
Why build links to dry product pages when you can sell those products from highly convertible linkable assets that already have great links and great traffic? Think before you leap, you are most likely missing plenty of great opportunities to build links, increase traffic and most of all, increase your conversions and profit.