Like everything else, link building can be a very easy task if you have a good link building strategy in place, a plan. So with the checklist I had in mind, a simplified version for DIY SEO’s, you will be able to build links to your website quite easier. I also need to add that as I was finishing up this post and looking to add some images I stumbled upon another great Infographic about link building that goes perfectly with this post and speaks of link building on its own. So enjoy the post.
Quick note: Link building relies on common sense, so use it. In practice, SEO knowledge is needed for link building only a little, your creativity is what counts and what will get you links.
Start with your website
To insure that your link building campaign has the maximum possible effect you first need to take a look at a few onsite factors:
1. Clear and easy to follow navigation
2. Add inner links through content on your website
3. Link to relevant pages using the most appropriate anchor text
4. Research and identify the best landing pages (the ones that already rank, most linked pages, high topical relevance)
5. Include a sitemap for easier indexing
Consolidate Your Links
6. Start with existing links, contact webmasters and ask to modify the URL or “go here”, “click here” links into appropriate anchor text. Do the same with images you have a right to, image consolidation is often neglected.
7. Research and locate any dead links pointing to your old pages. Notify the webmasters with a new URL to link to.
8. Investigate WWW vs non-WWW links, ask webmasters to change the link to your standard domain form, so instead of linking to http://www.examplesite.com ask them to link to http://examplesite.com
9. If you consolidated your pages you should also consolidate old links to those pages that you yourself created on blog platforms and article directories.
Link Building Strategies
10. Search for your website name, your real name, brand name, if there are websites or blogs that mention you ask them for a link. One way to do it is to setup a Google alert for your brand and your main terms as well.
11. Comment on blogs you read, not so much to gain links (it helps) but to gain connections and to open possibilities for partnerships and mutual promotion like guest posting.
12. Scan your competitors and try to acquire their backlinks. Start with the ones that link to more than one competitor.
13. Search for websites using Market Defining Keywords and create a list of websites to contact for a link, guest post, partnership or connect with them on Twitter and slowly build a relation until you are comfortable about asking for a link or a guest post.
14. Offer free knowledge, tips, tricks, tutorials. By establishing yourself as an authority you are in a position to gain natural links or even be seen as link bait yourself. Rand Fishkin for example, his name is a link bait on its own.
15. Contact your known linkerati and notify them each time you have great content to share.
16. Exchange links, yes, a few highly relevant link exchanges won’t hurt you, just don’t overdo it.
17. Submit your links to local and targeted niche directories.
18. Submit your blog (if you have one, and if you don’t have one, I don’t see a reason why! You need a blog) to blog directories.
19. Engage and put some miles on your social media accounts, build connections, spread your fresh content and get links.
These are 20 out of 100’s of link building tactics to look out for. These are the ones I never miss, but there are more things to learn and expand from. One of the things I like to do is auction for expired domains and get free links from good aged websites, another thing I also recommend is to find people that link to those expired domains and ask them to link to you instead. Find 404 links and get them for you. Research your competitor links pages using Open Site Explorer and see if they have 404 pages, scan the links for those pages and lure them to your website.
7 Things to Check on a Website before Asking for a Link
1. Relevancy, the most important thing you need to look. Location as well, not 100% necessary but if the geographical location is there you have yourself a 100% great link
2. Do they link out, from their content, resource pages, or maybe site wide… (not too fond of the last one)
3. Cached date, although not necessarily a sign of influence, you can be sure that if the website is indexed regularly that your links will be followed through
4. Does the site offer guest posts, suggestions, and similar. That is one of the easiest ways to know if you can get a link
5. Contact, you need to find some form of a contact. Look for contact pages, blog, social media accounts, anything you can use.
6. Last update, look for the last content update, you don’t need a website that was last updated in 2009. Fresh websites are the best source for quality links.
7. Quality, you wouldn’t want to link to bad quality content, so why get a link from bad quality content?
Link building is not hard, with all said here and in other articles about link building written on this blog you can manage and monitor your link building campaign with great success. And for everything we skipped or missed, just take a look at this wonderful inforgraphic.