Must Have SEO Link Building Checklist + Infographic

Like everything else, link building can be a very easy task if you have a good link building strategy in place, a plan. So with the checklist I had in mind, a simplified version for DIY SEO’s, you will be able to build links to your website quite easier. I also need to add that as I was finishing up this post and looking to add some images I stumbled upon another great Infographic about link building that goes perfectly with this post and speaks of link building on its own. So enjoy the post.

Quick note: Link building relies on common sense, so use it. In practice, SEO knowledge is needed for link building only a little, your creativity is what counts and what will get you links.

seo checklistStart with your website

To insure that your link building campaign has the maximum possible effect you first need to take a look at a few onsite factors:

1.      Clear and easy to follow navigation

2.      Add inner links through content on your website

3.      Link to relevant pages using the most appropriate anchor text

4.      Research and identify the best landing pages (the ones that already rank, most linked pages, high topical relevance)

5.      Include a sitemap for easier indexing

Consolidate Your Links

6.      Start with existing links, contact webmasters and ask to modify the URL or “go here”, “click here” links into appropriate anchor text. Do the same with images you have a right to, image consolidation is often neglected.

7.      Research and locate any dead links pointing to your old pages. Notify the webmasters with a new URL to link to.

8.      Investigate WWW vs non-WWW links, ask webmasters to change the link to your standard domain form, so instead of linking to ask them to link to

9.      If you consolidated your pages you should also consolidate old links to those pages that you yourself created on blog platforms and article directories.

Link Building Strategies

10.  Search for your website name, your real name, brand name, if there are websites or blogs that mention you ask them for a link. One way to do it is to setup a Google alert for your brand and your main terms as well.

11.  Comment on blogs you read, not so much to gain links (it helps) but to gain connections and to open possibilities for partnerships and mutual promotion like guest posting.

12.  Scan your competitors and try to acquire their backlinks. Start with the ones that link to more than one competitor.

13.  Search for websites using Market Defining Keywords and create a list of websites to contact for a link, guest post, partnership or connect with them on Twitter and slowly build a relation until you are comfortable about asking for a link or a guest post.

14.  Offer free knowledge, tips, tricks, tutorials. By establishing yourself as an authority you are in a position to gain natural links or even be seen as link bait yourself. Rand Fishkin for example, his name is a link bait on its own.

15.  Contact your known linkerati and notify them each time you have great content to share.

16.  Exchange links, yes, a few highly relevant link exchanges won’t hurt you, just don’t overdo it.

17.  Submit your links to local and targeted niche directories.

18.  Submit your blog (if you have one, and if you don’t have one, I don’t see a reason why! You need a blog) to blog directories.

19.  Engage and put some miles on your social media accounts, build connections, spread your fresh content and get links.

20.  Link out to people. Linking out of your website is always a great way to get some high quality links in return.

These are 20 out of 100’s of link building tactics to look out for. These are the ones I never miss, but there are more things to learn and expand from. One of the things I like to do is auction for expired domains and get free links from good aged websites, another thing I also recommend is to find people that link to those expired domains and ask them to link to you instead. Find 404 links and get them for you. Research your competitor links pages using Open Site Explorer and see if they have 404 pages, scan the links for those pages and lure them to your website.

7 Things to Check on a Website before Asking for a Link

1.      Relevancy, the most important thing you need to look. Location as well, not 100% necessary but if the geographical location is there you have yourself a 100% great link

2.      Do they link out, from their content, resource pages, or maybe site wide… (not too fond of the last one)

3.      Cached date, although not necessarily a sign of influence, you can be sure that if the website is indexed regularly that your links will be followed through

4.      Does the site offer guest posts, suggestions, and similar. That is one of the easiest ways to know if you can get a link

5.      Contact, you need to find some form of a contact. Look for contact pages, blog, social media accounts, anything you can use.

6.      Last update, look for the last content update, you don’t need a website that was last updated in 2009. Fresh websites are the best source for quality links.

7.      Quality, you wouldn’t want to link to bad quality content, so why get a link from bad quality content?

Link building is not hard, with all said here and in other articles about link building written on this blog you can manage and monitor your link building campaign with great success. And for everything we skipped or missed, just take a look at this wonderful inforgraphic.

Courtesy of KliKKi Search Marketing.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

Connect with me on Facebook | Twitter | Google + | LinkedIn

17 Response to Must Have SEO Link Building Checklist + Infographic

  1. Web Design India on May 6, 2011

    Hi Zarko,

    Awesome Post! While doing research from quiet few years I have found that Google gives high priority to unique content and backlinks to the site from relevant websites. I have bookmarked your blog as your blog contains all the information about SEO.

  2. Mark @ TheBitBot SEM Blog on May 6, 2011

    Great post, Zarko. That, actually, was a great deal of information to absorb. I saw a lot of damage control work going on there such as contacting other webmasters requesting an anchor text change to boost relevancy. Nice…:)

    My personal favorite…No. 14 Linkbait. There is absolutely nothing like it.

    Keep the great posts coming good sir.


  3. Zarko on May 7, 2011

    Hi Mark,

    damage control or link consolidation is the first line of defense when it comes to boosting and maintaining you ranks. Start with the links you have and make them work for you, than go and conquer new territory :)

  4. lawmacs on May 7, 2011

    Point number 14 is a great point becoming an authority blogger in your niche is a great way to gain in-content link for your website or you could just write great contents like this one and get featured in Round Up

  5. DiNaRa on May 7, 2011

    Hi, Zarko
    A really good post. I should say it is worth printing out and placing on the wall in front of our eyes – every day should be started with reading these points. If you make a mistake, start from the very beginning and carefully follow the instructions and the success is guaranteed.

  6. Finally_Fast on May 7, 2011

    Great Post and Wisdom!
    You are right on the mark through the whole process. Like DiNaRa, I think this one could be worth making a hard copy of. Thank you for this! I look forward to more good stuff like this…. Dave

  7. Zarko on May 7, 2011

    @Dinara and Dave,

    thanks guys, glad you liked it, I really hope you and the other readers of our blog will benefit from this, and I believe they will.

  8. George@Hifu on May 8, 2011

    Hey Zarko,
    This article is one of the best I’ve come across on link building checklist. The ten points which has been nicely laid out are completely true, if we follow these ten points our works are never going to get penalized. It has become really very important to do more home work on link building and to strike new strategies so thanks for sharing Zarko, I’m sure every reader will benefit from this article.

  9. Zarko on May 8, 2011

    Hi George,

    thanks for the compliment :) Doing homework on everything regarding online promotion is a necessity, unfortunately many webmasters do it blindly without thinking of the effects.

  10. Bernard Marti@logiciel antivirus on May 8, 2011

    Great post, Zarko. That, actually, was a great deal of information.

  11. Mike from SEO Best Tips on May 11, 2011

    Again, the commandments tablet is a great graphic and has seriously good rules to what Google prefers. Pretty good reflection on the Panda update as well, “varying your links + spreading domains” is necessary.

  12. Zarko on May 11, 2011

    yeah, it does match up with Panda update, but general rules preached by Google were just that, so nothing has changed, besides the fact that now we know Google punishes bad content, while before we could get away with it…

  13. Felicia @ No Deposit Poker on May 12, 2011

    Hi Zarko,
    I really like looking at infographic information as they are much easier to retain. I have a question though, is there a big difference between websites having the www to the website not having the www?

  14. Zarko on May 12, 2011

    Hi Felicia,

    yes there is and no there isn’t. websites without www are in their root form, the original version, but for a webs user it is the same if he or she uses a www URL or a non www URL, but the only question here is, and this is what makes the difference, do www or non www redirect properly to each other. You need to use a 301 if you don’t want search engines to see that you have two exactly the same pages on your site, not only does it look like duplicate content to them but it also divides your link juice and people will link to both pages, making your link building and optimization job much harder. A proper 301 solves all of this, luckily, most hosting services have this set as a default option in their Cpanel.

  15. Jonathan Sparco on May 14, 2011

    I’ve always wanted to know the difference between website with www and those without. I tried searching the web for answers and could not find any useful explanation as the forums all seem to go on a loop on their explanation. Thanks.

  16. Zarko on May 14, 2011

    Well Johnathan, I hope this explained it well :)

  17. Automotive Engineering Jobs on June 30, 2011

    Really good collection of points. Very useful for Link Building. Definitely you can get good rank in Search Engine. Thanks for sharing.

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