Keyword Rich Anchored Links Everywhere Or Building Authority With More Natural Looking Links

Trying to decide what link building strategy to incorporate will depend primarily on the level of competition for a given keyword phrase. The more competitive a keyword phrase is, the more varied the link building strategy will need to be. Incorporating the keyword rich anchor text links as your primary method of link building can come across as “unnatural” to the search engines. If all of the links include the same anchor text, it is more likely that the results have been engineered (usually by the SEO). Keeping a variety of links or mixing up the anchor text used can be a great way to manage this traceable footprint.

Building Authority

Building authority through a more natural link building strategy should include about 40% or so of the exact keyword phrase as anchor text with another 20-30% being keyword phrases that are closely related. Having about 15-20% point to the URL as the anchor text and then some miscellaneous phrases such as “this site” or even “click here” wrapping up the last 10-15%. These shouldn’t be considered exact numbers by any means, but as you vary the anchor text, it will prevent problems with one main keyword phrase being used in 80% or more of the links which gives away the footprint resulting in a longer time to rank.

The question of whether to do one method over another should include the possibility and recommended method of incorporating both methods. Building authority over time will produce an easier ability to rank and generate a resource that can be used to build results for related keyword phrases much easier without having to rely on building from scratch.

Controlling the Anchor Text

Several web 2.0 properties and other article directories will allow links both in the body of the articles or in the footer or “author profile” section. This can be created and tracked effectively in a spreadsheet to have an idea for what anchor text should be used in the next 5-10 articles. Anticipating the content and engineering the results is possible and can be simple, especially if the keyword phrase target is not overly competitive.

Some examples of sites that allow for content creation are,,,, and Each of these carry a certain amount of existing authority due to the efforts of the main site owners and total amount of backlinks each domain has. Some of that root domain authority can transfer back to the individual pages when accompanied by some external anchor text links.

Viral Marketing For Massive Links

Although maybe more difficult than the straightforward article marketing, viral marketing through tools like social bookmarking sites StumbleUpon or Digg can generate a decent amount of incoming links from other blog or website owners without relying on you engineering anything aside from the “link bait”. This content is usually in the form of an infographic, funny picture, something “outrageous” or otherwise would attract the attention of a site owner to want to make a link. In any of these cases, once it goes “viral”, the links will all be somewhat varied.

Because you’ll “own” the content, you can create an easy “copy / paste” of the html code a site owner could use to link and in this way you can slightly engineer the incoming anchor text, but in the end this may be out of your control. This shouldn’t create a cause for concern at all and can be seen as a net benefit to your overall link building effort.


Link building techniques can be tested. Some of the things SEOs promote do not work and other things will work. It will vary based on the competition what will and won’t work. As you track your results within a given industry or niche, you can start recognizing patterns and you’ll know what strategy to apply to future attempts at ranking for a given keyword phrase.

Guest post by: Jeff is an internet marketing consultant, a blogger and he often writes about SEO. He likes to share his knowledge and experience with others, and helps them with their online presence. At the moment, he is writing for a real estate agency that has Queens condos for sale.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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12 Response to Keyword Rich Anchored Links Everywhere Or Building Authority With More Natural Looking Links

  1. Mark on December 9, 2011

    I have to say that you are spot on Zarko in terms of your social networking/viral link building.

    More often than not, I see friends goofing off on Reddit and most of what they are looking at are single pictures or funny excerpts no longer than 100 words in a picture.

    Hmmm…I would image that SMO could be split up into platform-specific subdivisions.

    Sounds like a great optin ebook you could write Zarko.

    Mark :)

  2. Pencil drawings on December 13, 2011

    I see a lot of people linking with the exact phrase over and over again without even considering adding variations.
    Strange as it is I also see many sites ranked on the first page that have backlinks with only one keyphrase. Is it just a matter of time before G gets to them or are these just the exceptions?

  3. Jesica Wills on December 15, 2011

    Its been great for see your article again Zarko. Nice topic here to look into. It is right, natural link building gives best result.

  4. SEO Journalist on December 19, 2011

    The new Boilerplate Text rule that the latest algorithm update pushed out nullifies your anchor text stuffing limit. Your only able to use the same anchor text link a few times based on the site and power of your site. You can now be penalized like keyword stuffing to much.

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  6. Arjun Rai on December 26, 2011

    Amazing piece of information and really feel read worthy coming here and I’m a SEO and these kind of information is most Favorite to read and collect on my information bucket.

  7. Scentsy Candles on December 26, 2011

    Great post! I’m trying to optimize my site internally and now especially, externally, so this info helps a lot!

  8. asic running shoes men on December 29, 2011

    I see a lot of people linking with the exact phrase over and over again without even considering adding variations.

    Read more

  9. Yasir Khan - Quantum SEO on January 10, 2012

    You may prefer single, or multiple links from the same site with different anchor text, than sitewide links or any links you suddenly pick up en-masse from one domain.

    In the end you may find it definately comes down to the ‘quality’ of the linking site. Does Google like it and rank it often? The outbound links are probably good.

  10. Arjun Rai on January 16, 2012

    Really impressive piece of information and enjoyed this helpful post. thanks for sharing this post with us and keep posting.

  11. Maryland SEO on January 17, 2012

    Good post…In today’s world of SEO, I think the most useful way to build links is through viral marketing, and simply providing great content. Google loves backlinks, and there is no simpler way to get natural links than simply writing good content that people will willingly link to or review. Additionally, Bing and Yahoo love content and weight it higher than Google as far as metrics are concerned therefore by providing great content to build backlinks you can improve your rankings dramatically across all major search engines.

  12. aaron on August 6, 2013

    Natural link building is the only safe way to promote the website . IT is true that it takes long time to get high rank on the search engine through natureal link building but it is the only safe way to to get high rank .
    I would suggest to all to use natural link building method to get high rank .
    Thanks for sharing good information.
    Best reagrds,

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