Is Your Facebook Fan Page Firing Blanks?

Guest post by – James Brack (

Hearing about the role Facebook can play in your marketing strategy has almost become a cliché, and has driven many business owners into a state of panic causing them to blindly create a fan page without any strategy. This can clearly be seen in the Facebook graveyard, consisting of pages that started with so much promise only to be left at the wayside with no fans and a wall which hasn’t been updated for over a year. These business owners will tell you that Facebook is a waste of time and not to bother with it, but it doesn’t have to be this way. As with any marketing tool, without a well planned and executed strategy, it is not going to bring home the bacon. The truth is there is no magic bullet, and the people who have used Facebook as a successful business tool realized this early on.

So, you ask, how can I make my Facebook company page a success?

The first and most crucial step is to start building up your fans. Remember, a Facebook page without fans is like a gun without bullets. Without a following of loyal fans your page will be targeting nobody, and will be doomed to join the Facebook graveyard.

Facebook networking

It helps to think of social media with the same methodology as traditional networking. Promote your Facebook page on your website; email your clients, suppliers and friends; shout about it from the rooftops. Make sure that you keep the page fresh with company news and information, but don’t limit this to corporate details. Forge a relationship with your fans by involving them in conversations and asking their opinions. Remember, social media should reflect a friendly, less-corporate side of your business, so keep this in mind when dealing with your fans.

OK, I’ve started my page and my fan base is growing steadily… What now?

The important thing to remember is that you have to keep your existing fan-base interested, in order to keep your fan-base growing. An active and thriving community is far more likely to attract new fans, and keep those fans engaged. It is worth bearing in mind, if your page is active with regular discussions and wall posts, then these posts will show up on the walls of your fans, which in turn will be seen by their friends.

Right, I’ve chatted with my fans and kept them amused, but I’m running out of things to say… What now?

There are many ways to keep your fan page interesting and engaging. Remember, the key is to keep your fans connected with your brand, and make them feel like they are important to your brand. Some Facebook marketing ideas include:

  • Exclusive fans only news feed
  • Competitions
  • Promotions
  • Fans only vouchers
  • Games
  • Polls

The most effective strategy will depend on the industry, products and services your company is involved with. For example, a news site will benefit from providing their fans with exclusive news items, or access to restricted portions of their main news site. A fashion brand will benefit from providing fashion tips to their fans, running product giveaway competitions, or requesting fan tips and gallery submissions based on the brand’s product range.

Another benefit, which should not be overlooked, is the customer service approach to social networking. Whilst people are familiar with emailing or telephoning for support, these methods have also led to frustration during recent years. This provides fantastic brand enhancement opportunities for companies to chat directly to their customers and answer any questions quickly and effectively. Customers love to have their questions answered and problems resolved quickly, and your brand will be remembered positively for this.

The key is to build a clear strategy for your page and identify the goals that you want to achieve. You can then incorporate tactical marketing ideas to help achieve your goal, build up your fan base, and keep your fans engaged with your brand. Remember, your Facebook page is an additional marketing avenue and if used correctly can help to grow your brand image. If you follow these simple tips, you too can start hitting the Facebook bulls eye and stop shooting yourself in the foot.

Author Bio:
James Brack is Technical Director at UK-based web design and online marketing agency Dreamscape Design. James is a SEMPO certified professional and specializes in SEO and social media marketing.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

Connect with me on Facebook | Twitter | Google + | LinkedIn

13 Response to Is Your Facebook Fan Page Firing Blanks?

  1. Conroy @ Web Design Company on January 28, 2011

    Awesome Post, I have Using for a Long Time and it is Very Very Very Useful for Promoting a Business, But I am still facing a Problem, my Fans are not Loyal, Can you justify what is the Problem Behind this, I am Very Disappointed for a Few Months.

    Conroy James

  2. SEO Company on January 28, 2011

    Hi,Great information about Top Social Media Site Like Facebook.It is Very Useful Option in Face to Promote Our Page for the User Usage.Keep it up nice Posting like this.


  3. Zarko on January 28, 2011

    Well Conroy, without a little bit more info about your page and your fans I can only guess why you have an issue…

  4. lawmacs on January 30, 2011

    Like anytghing else that we do online without traffic it goes nowhere you need to market your fanpage to realize the benifit this is a timely reminder. One of my goals this year was to get more fans to my fanpage and after a few tactics it grows from 81 to just over four hundred that goes to show that what you have said does work.

  5. Maria Pavel@CNA Training on February 4, 2011

    Hello James,

    The role of Facebook in your business is one of the most important roles to be played towards promoting your business. Mark Zuckerberg’s innovative idea on which he worked for a long time, he invested money in and a lot of work became the most used and the most popular Social Network in the World, yes it is true, Facebook is the leader of Social Networks Worldwide. Promoting on Facebook is the best thing to do for getting visitors and readers from Social Medias. Facebook and Twitter, those are the best and most likely to get trafic from. Thank you for sharing this excellent inspirational and informative article! I bookmarked this page and will come back daily to check for updates on your blog, by the way – great blog!!! Keep up the good work (please) !

    Best regards,

    Maria Pavel

  6. Zarko on February 12, 2011

    Hi Aloys Jacobs, the strategy for getting Facebook fans can vary depending on your approach and your capabilities, if you have a bit of money to invest you won’t have a problem getting fans, and I don’t mean buying fans, but simply promoting your page.

    You get fans the same way you promote your blog, you network, you give them something useful and interesting that they will want to see, and you promote the page in any way possible, from other social networks to having a banner on your blog and website. Think of your Facebook page as a standalone blog and promote it in the same manner, but at the same time keep in mind that these fans need to have something that they will like and that will get them to come back, so don’t keep the page static, share some content on it that will be useful for your future fans as well as the old ones.

    So yeah, groups are great, but if you really have no fans star with your friends and ask them to spread the word, that is a great place to start.

  7. rent property on February 13, 2011

    I am a great face book fan and also find this blog interesting. your idea for promoting business through face book click my mind after reading this post can you please give me some useful tips for a new starter.

  8. Keith@MLM Leads on March 9, 2011

    Thanks for the ideas! My fan page is a little lack luster. I have an fairly new online business and didn’t even think about putting the fan pages across the marketing pieces. It is a great idea and seems to bring a lot of traffic to the site and is almost another blog working along side my main blog.

    Thanks again!
    - Keith

  9. Alex@gifts for wife on March 12, 2011

    I found this post very helpful considering that I just made a facebook page for my website. I’ll take this as a homework that makes me think about competition. I think this is a good way to keep your fans (and why not clients) closer to you and your website. But I think that games are pretty much a waste of time. I’d go with competitions.

  10. Ali Mujtaba@Tinnitus on March 14, 2011

    I’ve seen so many totally inactive ( no post neither conversation between the owner and followers) and slight inactive fan page (only the fan page owner post updates). Interaction is very important when it comes to building up the number of followers, and to make this possible, the owner must do something to boost their interest.

  11. Orange County Dog Bite Lawyer on April 15, 2011

    So much fan following on Facebook still i don’t have the time to use it but after reading your post i have changed my mind and starting using the face book….
    Thank you for this amazing post.

  12. San Francisco Personal Injury Lawyer on June 26, 2011

    The potential of marketing on social media is now measurable. With over 500 million active users on Facebook, which translates to 1 in every 13 people on earth, and with 70%, or 350 million, of the entire user base located outside of the United States, social network advertising is poised to revolutionise the marketing world (stats courtesy of Digital Buzz)

  13. Ryan Ward@Atlanta real estate on July 1, 2011

    I agree that buying followers is a smart strategy but it is even more important to interact with those followers who share similar interests. If we do not interact the followers also won’t be interested however there are some followers who just vanish, it happens that sometimes you buy a package and the next day they’re all gone :)

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