Basic Article Marketing Part 1 – Introduction to Article Marketing

In this part of the article marketing basics we will address what is article marketing, how it should be used and what should you focus on in your articles. Note that each of the explanations here will be brief and to the point, for more detailed explanations, or better yet, practical explanations, of article marketing and all of its aspects you can later read through the advance article marketing.

Article Marketing

The second practical SEO principle states to aim for quality rather than quantity, that also applies to article marketing. Although we need a large number of backlinks the idea is as follows, you can get your articles and submit them to 100 article directories, or you can try hard and write an article full of high quality content that will be syndicated by others, so that way you write one article and get dozens or hundreds of backlinks without submitting that article to more than one article directory. Sounds good in theory, but it is much harder in practice. We got that out of the way, so let’s get to the point, but remember, with every part of SEO you need to implement practical SEO principles and you will do just fine, that goes for article marketing as well.

What is Article Marketing?

Article marketing is a way to drive traffic and get backlinks to your site, which is the first thing you need to understand. Article marketing boils down to submitting your article to article directories. While this may be true it is only a tiny bit of what article marketing really is. There is no point submitting one article to dozens of directories if that article isn’t going to be read, that backlink won’t mean anything if it’s not optimized and doesn’t have any activities.

So you need to write an article that is catchy and has good content. So the first part is Writing a High Quality Article. The article consists of three parts:

-    Headline
-    Body
-    Resource Box

We will discuss each of these in more detail when we come to Writing a High Quality Article, for now let’s just say that you need a catchy and strong title that has the keyword in it. The body must be useful, no need to write an article that doesn’t provide useful information, people are looking for info, so you give them info. That info, your body, needs to have the keyword appear a few times in it. Don’t stuff the article with keywords, and don’t do the 3% to 7% routine, there is no point; it will just make your article hard to read.

What you need to do is put the keyword once or twice in the first paragraph, once or twice in the rest of the body and once in the closing paragraph. That means 3 to 5 repetitions of the keyword in your article. That is for a 300 to 700 word article which is the optimum for article directories, never go below 300, and I don’t encourage people to go over 700 if they are not sure about the quality. So you have 4 to 6 keywords including the title, which means you will have about 1% to 2% keyword density, which is enough for search engines to understand what your content is about. If you don’t trust me take the number one article directory for example, Ezine articles. They don’t allow more than 2% keyword density in their articles to be published.

The resource box is another story, the only thing you need to concern yourself for now is to add one or two links back to your website with the keyword you used for the article as the anchor text and you need to make a call to action. No need writing a resource box that doesn’t tell people what to do or at least present your side, resource box is the promotional tool, if you don’t use it you might as well give up on article writing and article marketing in general.

The second step is submitting your articles. Now we begin to explain the technicalities behind article marketing. The fact is that you can submit your articles to hundreds of article directories, but you don’t have to. Concentrate on most visited article directories, you have a list of 30 do follow websites where you can submit your articles here on practical SEO. Use them; these are all high PR sites with good Alexa rank, which means good traffic. Like we already said, there is no point of submitting an article if it’s not going to be read.

The keywords you use need to be well researched in order to get your articles visible, i.e. in order for people to be able to find them. Some of these articles will take time to be indexed, so you can hurry that up. Two ways to speed the indexing on your site and to promote them at the same time:

-    RSS feeds
-    Social bookmarks

If the site you are submitting your article has an RSS feed, use it. It will get search engines to index your site faster. Social bookmarks, good for driving traffic to your website and also good for search engines, your article will get indexed faster and it will even get some link juice flowing from the backlinks that social bookmarking sites provide.

So there you have the basic article marketing for you.

-    Research
-    Write
-    Publish
-    Promote
-    Repeat

All of that while sticking to practical SEO principles. Article marketing has a great use, in both linking and driving traffic to your site. By creating relevant content and linking from it back to your site you can achieve with 10 links what many can’t with thousands of links, so always go for the quality. I will repeat that until you print that into your brain, so prepare to hear a lot of that in the Basic Article Marketing Part 2.


About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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6 Response to Basic Article Marketing Part 1 – Introduction to Article Marketing

  1. Danielle Lynn@copywriting services on November 2, 2010

    Thank you Zarko for the excellent post. Here’s my question: Do I write one, high quality article on a topic – say it was about “How To Write A Sales Letter” and then submit it to all of the 30 suggested “do-follow” sites? Would I be penalized by google for repeat content appearing? Do I have to modify said article 30 times?

  2. Zarko on November 2, 2010

    Hi Danielle,

    her is the deal, if you write an article exclusively for article directories then you won’t get penalized for duplicate content as long as the article remains intact. So keep the same resource box and don’t alter the text. Or you can try to make each of them at least 50% unique, but there is no need to. Either way since the topic is identical and they will resemble each other you will not get do follow backlinks for all 30 from Google, maybe 5, but the traffic from the links will still be there. The bottom line is what you need, if you need 30 backlinks then you need 30 unique articles.

    The only reason why you would be penalized is if you used an article that is found on your blog or website to submit to articles directories.

  3. Danielle Lynn@copywriting services on November 2, 2010

    Hi Zarko,

    Thank you so much! That cleared up my question nicely. I appreciate you taking the time to respond!

  4. Zarko on November 2, 2010

    It was my pleasure Danielle :)

  5. Jesica Wills on March 15, 2011

    Great Zarko. Thanks for sharing a wonderful article on article marketing. Actually, I am also writing articles and submitting too. But, I have never done that articles marketing. Thanks to you. Now, I came to know something about the article marketing.

  6. George@Hifu on May 12, 2011

    I’ve heard about article marketing but it sounds more interesting now. After the latest update from Google it has become even more important to write more high quality strong content articles and this I’m sure is definitely good news for good writers and readers. Article marketing is a great opportunity and with spinners trying to produce more unique articles the competition is going to be tougher. It was a pleasure reading your post, Zarko.

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