Improve Link Building with Proper Anchor Text Strategy

As far as link building goes there is no way you can account for all of the rankings that are going on. Yes you can build 15 quality links to your page and the rank of that page can still go down, there are many other factors that determine the rank of a page. But if we are certain of the quality of the page as well as the authority and relevance of the entire website than online promotion and link building should be our focus. So why do it half way? Here is how I do it by concentrating on partial match anchor texts, and trust me it works.

I won’t get into detail in this post, for a better explanation you can check out my post on Search Engine People, Anchor Text Guide. Combined with this post and the reasoning behind it I hope I can persuade more people to lay off exact anchor match links and concentrate on create a fluid and natural link profile that search engines will like.

I mentioned on SEP that the general influencers for our links are:

–          Used words for the anchor

–          Text around the link, the sentence, the content and other links in the proximity

–          The page we link to

–          URL of the domain and the page

–          Page title and the title of the post, headings

–          Domain authority and page authority

I love using partial match anchor texts because they tend to provide more relevance to the linking page. Maybe they won’t push the link as much as an exact anchor match would, but on the other hand I will stay under Google’s radar and I will influence more than one keyword at once.

A keyword like “pc cleaner” will definitely boost the rank if all other factors and influencers are well in place, but it will only boost the ranks for that keyword as “pc” and “cleaner” are way to broad to expect anything unless we have massive authority. On the other hand a keyword variation like “download free pc cleaner software” will give us plenty of relevance and boost to following keywords:

–          Free pc cleaner

–          Download pc cleaner

–          Pc cleaner software

–          Download pc cleaner software

–          Download free pc cleaner

–          Free pc cleaner software

–          Pc cleaner

partial match anchor text

And the whole phrase by itself will not be hard to rank for, which will bring some immediate traffic. In the end when you look at the backlink profile and see 9 out of 10 anchors have 3+ words and different variations and compare it to another site which has 10 for 10 exact match anchor texts it is easy to predict who will be victorious. Maybe the second site with exact anchors has the upper hand with the rankings for “pc cleaners”, but when you combine all the keywords the first website has, the most likely scenario is that this site is attracting more visitors and will soon become a bigger authority for that particular phrase.

This is simple logic that comes from the old “don’t put all of your eggs in one basket”, but also from practice and experience. A few months back I did a link building set of 20+ exact anchor links for a client, and even though each of those links came from a reputable website, the ranks soon started going down. Contacting few of those to change the anchors and getting some new ones did not only get us our old ranks back, but we managed to improve those ranks and gain new ones for keyword variations, which resulted in more traffic and more sales, which is the ultimate goal of search engine optimization.

Look at it like this, for a normal internet user that has no clue what SEO is, what long tail keywords are or what links mean for us and our rankings, a link saying “download free pc cleaner software” says a lot more than just “pc cleaner” and is therefore more likely to be clicked on and result in sales. There are numerous reasons why you would want to vary the anchor texts and force a more natural look through partial match anchors. Also, like mention in my SEP post, you don’t even need to use anchors all the time. Proximity of the keyword is also your friend, so simply by saying “you can download free pc cleaner software here:” where the URL is the link will influence the relevance, authority and of course your rankings.

Even the smallest thing in SEO can lead to great results. Anchor texts are still important, but they need to be a part of a big chain to get you results. Extraordinary content, overall authority and relevance, relevance and authority of the linking website as well as the page from where the link comes in combination with a properly chosen anchor can yield great results. Sprinkle a little bit of social media and you got yourself a website with nice traffic from various sources.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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7 Response to Improve Link Building with Proper Anchor Text Strategy

  1. rteodor on October 11, 2011

    Very well explained. It should be clear to every SEO, but sometimes it isn’t like that :)

    Longtail keywords are really powerfull stuff, beacuse it gives us a lot of variations. As we all know, SEO is marathon, not a sprint. SO , on a long(er) term, victorious strategy must icnlude longtail kewywords in anchor, even good old clasical URL as link.

  2. Noel Addison@Web Development Ventura on October 17, 2011

    Great post Zarko. Using longtail keywords in SEO could bring great benefits for small businesses who are struggling to compete with other competitive sites. Like what you’ve mentioned in your post, once you have finally rank on the longtail keywords it will be easier for a website to rank in competitive keyword.

  3. Mark of Success on October 26, 2011

    Hi Zarko,

    It’s been a while since I’ve dropped by. Hope you are doing great!

    I see that you have changed your blog design. But, to be frank, wasn’t the earlier one looking better?

    I’ll see you around…


  4. Prude on November 12, 2011

    Thank you for posting this very helpful article. Anchor text really play a huge part when it comes to improving link building and boosting traffic into a site.

  5. Eimis on November 16, 2011

    Great post Zarko. Using longtail keywords in SEO could bring great benefits for small businesses who are struggling to compete with other competitive sites. Like what you’ve mentioned in your post, once you have finally rank on the longtail keywords it will be easier for a website to rank in competitive keyword

    Read more

  6. project management system on November 29, 2011

    To use anchor text in link building is very necessary if we want to get results for targeted keywords.many webmasters do this mistake and they never get their targeted results in top positions.I hope when webmasters will read this blog post then they will know importance of anchor text in link building.So we should use all targeted keywords as anchor text in our link building work.
    Many thanks for having a great knowledge on anchor text in this blog post.

  7. Best Practical SEO post of 2011 on December 29, 2011

    [...] Improve Link Building with Proper Anchor Text Strategy [...]

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