There are several ways to increase your traffic and rankings in SERP, but there is one method I used on several of my niche blogs that seems to work great. The best part about it is that it is easy and free and it does work. Now this method of increasing your traffic and ranking in SERP may not get you the number one position, which all depends on your competition and previous optimization, but it will certainly increase your traffic and increase your ranking in SERP. It may be 10 spots up, it may be 100 spots up or it may catapult you, again, that all depends on your competition. So what is the method that will increase your traffic and rankings in SERP?
To put it simply and give it a name that would be Targeted Post Series. Most of you know what I am trying to say and already know where I am getting at, if you do then you probably know how that will impact your SEO efforts and how it helps you increase traffic and rankings in SERP.
Targeted posts series is a simple but effective concept, the idea is to come up with a keyword you wish to rank for and do a post series on it with a few LSI keywords. For this we will use an example “diabetes mellitus”. If you wish to rank for this keyword you need to write 4 or 5 posts. The first post should be something like “Introduction to Diabetes Mellitus” or “What is Diabetes Mellitus”. In the first post you always cover the basics, explain a few things and give openings for other posts in the future, like explaining the types of diabetes and treating diabetes.
So the structure of your posts would be:
1. Introduction to the topic
2. Explaining a specific part of that topic
3. Explaining a specific part of that topic
4. Explaining a specific part of that topic
5. Conclusion and what to do to achieve etc…
What is important here is that we are building upon our main keyword, so with our main keyword being “diabetes mellitus” we are also targeting LSI keywords and long tail keywords like “Diabetes Mellitus Type 1”, “Treating Diabetes Meillitus” and so on.
This is a very basic concept that will ensure that you optimize your website for a single keyword and increase your traffic for that keyword and achieve higher rankings in SERP for the same. But your job doesn’t stop there, in order to maximize the potential of this method you have to do some off page linking and social media advertising. Link directly to those pages; never link to your home page unless you are building a specific niche blog that targets that main keyword. Basically, you should link to your landing page, whichever that is on your blog, but be sure to use the main keyword and from time to time use LSI keywords as your anchor text.
As you can see this is very easy and cost effective method of increasing your traffic and rankings in SERP. Like I said, I had great results from this on my niche blogs, the end result will depend on your overall optimization, competition and of course your off page efforts.
About The Author
Zarko Zivkovic is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.
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