Google+ + +1 or Google Social and +1 Sharing

Google has rolled out some nice changes over the last few weeks, as an SEO and as a search user I have to say that I am really pleased and satisfied with their updates. So what are these updates I am talking about and what can we do with them?

google+circles

+1 Global

Webmaster Tools and Analytics +1

Google+

Rel=”author” in search results

And I don’t count Page Rank update as one of the updates, if anyone wants to add I forgot about that in the comments. Of course this post is about sharing and social updates, we won’t talk about canonical headers and instant pages and other new updates like Google redesign.

Google +1 Global

Most people from smaller countries have waited for the praised +1 to come to them, and now they have it. What does this mean, well if you were in one of the countries that didn’t support +1 you couldn’t get the benefits of having your site +1’d in Google by your friends and connections, and so you couldn’t get the results of having your site higher in the serp’s based on personalization and favorites. Now you can.

+1 in Webmaster Tools and Analytics

Now this is something I love. Yesterday Google rolled out a new update to Webmaster Tools and Analytics, an update that lets you monitor the effect of +1 on your traffic and clickthroughs as well as demographics. In your webmaster tools you can easily see the effects of +1 under the search impact report section. You can watch if there has been any influence of the +1 button on your rankings, traffic as well as CTR. You can also see the number of times your pages have been +1’d total, meaning both from your site and the search results and you can also take a peek into your demographics and get to know a bit more about the audience that +1’d your pages.

As for the Google Analytics, you can now setup Social Plugin Tracking that will let you not only track how the users share your content via +1, but also for other large social networks, of course including Facebook and Twitter. This is great if you wish to get into the mind of your audience, as you will be able to see what do people that +1’d your site do, how long they stay, and what are their habits. You can also see how many times your pages have been tweeted, liked, +1’d etc… And you can also identify the highest social sharing pages on your website.

Google+

Google+ or Google Plus is a new social network basically, but I like it. It is still in testing phase and by invitation only. I got an invite and poked around a bit and I have to say I like it. It is connected to your Google Profile and allows you to create your inner circles, circles for job, friends, family, and contacts, whatever you want and wish. You can limit who sees what from your profile by managing your circles.

I like it because it is very simple to use and there are no distractions, I know Google won’t add any as they pride themselves with simplicity. It resembles Facebook a little, but there are no apps, no games or similar distractions. Of course we will see how this will work out for Google, but I’m going to use and see where it takes time. After all their social attempts, this is one of the first that makes sense to me and looks cool by the way.

Rel=”Author”

Markup rel=”author” is not that new to most of you. It is used to claim a piece of content you wrote. Thanks to schema.org now we can setup an author page and link to it each time we publish something, telling Google that we are the rightful authors. Of course we can use different profiles on our own website or other websites. But the update that got me smiling was the one where your image, name and a link to your profile are showed alongside SERP results!

The thing is that you need to connect your Google profile with your content in order for it to work, and also, I have seen this only on a limited number of people, so it is not a global update yet. However, my Google profile is update and my site uses rel=”author” and hopefully soon my image will be next to my posts in the SERP very soon. This will help us brand our websites more and share our content better. I mean if you are a known online persona it will be enough for people to see your image next to the SERP title and click on the link, even if you are number 3 or 4 in the list. It often happens that a crappy piece of content ranks as number one, but if I saw Rand Fishkin’s face next to the title of a serp result I would scrawl down and click on it, jumping all others before it.

As for other updates, well, I like Google’s new look and the fancy tab at the top, we will see where that leads them. My advice, install social tracking, get your Google profile if you haven’t already and start using rel=”author” as well as other schema.org markups.


About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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17 Response to Google+ + +1 or Google Social and +1 Sharing

  1. lawmacs on July 2, 2011

    I share similar views like you on the Google Plus 1 and i read an article recently branding the new Google site as faceBook without the craps i think if this continues on this part it could soon be the place where bloggers hang out more

  2. Zarko on July 2, 2011

    Well, a number of users that have been wanting an invitation are mostly SEO’s, internet marketers and bloggers, so at least for the beginning they will make the majority of users. Based on their recommendations and reviews the future of Google + will be made. I was one of the first lucky ones to get an invite to test out Google+ and so far I love it. I read on SEOmoz that bunch of people are talking about the learning curve, well, didn’t we all have to learn how to use Facebook and Twitter? If there wasn’t anything new then it would just be a copy, so I love the new stuff and so far I love what Google+ has brought to the table, but that is my personal opinion, to each his own…

  3. Post Round Up #27 – Author Rank Google + 1 — lawmacs web design blog on July 3, 2011

    [...] Google+ + +1 or Google Social and +1 Sharing – Google has rolled out some nice changes over the last few weeks, as an SEO and as a search [...]

  4. Amanda Gordon@Vacuum Cleaners on July 3, 2011

    I think Google+ will not be able to live up to its hype. I think its features are good but it will not be able to compete with Facebook – even remotely. The primary reason I think it will fail is because of a lack of existing network. In my facebook account, I am connected to gazillion people, whereas I hardly interact with others using google/gmail.

  5. Zarko on July 3, 2011

    Hi Amanda,

    well, I agree with you that g+ will not be able to compete with FB for a long time, but I don’t think that is their primary goal. G+ is more for the advanced users, at least as it is right now, so I expect that only webmasters and active online personalities will be going for G+, as everything that has to do with Google we all want to know how ti can affect our rankings…
    And concerning connections, well you are wrong there, check out google social connect, you will see that Google knows you are connected to thousands of people, way more than FB does. Google sees your connection via Twitter, some from Facebook, from friendfiend, feedburner, gmail, buzz and several other networks. When I look at my social connects presented by google I have a great number of people connected though direct connection, thousands of people connected through 2nd tier connections, and I can’t even counts how many a level under…

  6. Jesica Wills on July 4, 2011

    Hello Zarko. Its a great post again. Great understanding you got for Google updates and for plus one Google social networking. I have submitted my account in it. But, I have not got any mail yet. I came to know these updates more closely from your article. Thanks.

  7. DiNaRa on July 4, 2011

    As far as I can see Google has been working hard to present so many updates at one time. I have heard about Google+1 which is similar to Facebook , so let’s how it will show itself and I adore the news about the tools which means we have one more chance to improve the site rankings to the better ones.

  8. Martin@CDL Practice Test on July 5, 2011

    These seem to be some real big changes, it’s gonna take some time to get used to them. The benefits are obvious, but i’m not sure how they’ll manage on the long term, when people will start abusing them.

  9. fred @ finallyfast on July 5, 2011

    >>>It resembles Facebook a little

    LOL, I think the main “wall” page in Google+ resembles Facebook more than just a little bit.. in face it appears to be nearly identical. The other features are different (circles, etc).
    So far I guess I’m not sure how I feel about it. That will depend on if it catches on, or if it ends up being another Orkut (remember that one? Google’s old myspace copy that never caught on)

  10. Veronica Cervera@Miami Real estate on July 5, 2011

    It took sometime for me to find the Google+1 and after the Twitter and facebook buttons it’s Google’s turn to make it to the headlines. I’m not sure about the many advantages of this button but one thing is sure it feels great to see others recommending our sites on Google search.

  11. Zarko on July 5, 2011

    @Fred, but that is only the design side, and it makes about 1%… we are talking about functionality… anyway, it remains to be seen where Google will be, but I never saw this much positive buzz for any other Google product, people are social creatures and they got bored with Facebook, Google+ is winning people over… this things go in circles… once upon a time there was also MySpace….

  12. Anna on July 7, 2011

    I like the idea of circles as you have a chance to have more privacy in comparison with Facebook for example. But still the app needs time to show itself and its work.

  13. Zarko on July 7, 2011

    Hi Anna, you are right, they should show their work, but it is to be understood that the are still testing. The main issue is speed at the moment, if they let million users join all of a sudden maybe their servers will slow down or even break, they need to tweak their services in order to run smoothly and using the user experience from this beta phase will help create a full around network that can possibly rival facebook… but with the new updates from FB, this is going to be an interesting year for social networks and SEO :)

  14. Roland@rome hotels on July 15, 2011

    Even though it is still on its testing phase we will really like it because of its attachment to our Google profile where it allows us to create our own inner circles.We have the control of whom we want to see our profile by managing our circle. This are just some advantages of this Google plus.

  15. Amit@Forklift Training on July 21, 2011

    I welcomed the +1 in my Webmaster Tools but till now i haven’t seen any real results, everything’s still on paper. And i doubt i’ll see results any sooner because it’s simply too easy to cheat with it.

    My Google+ invite got through yesterday and what can i say, it looks nice, i’m just waiting to see if it can rise up to the challenge Facebook imposes.

  16. Post Round Up #27 – Author Rank Google + 1 « 5socialmedia on July 26, 2011

    [...] (2) Google+ + +1 or Google Social and +1 Sharing – Google has rolled out some nice changes over the last few weeks, as an SEO and as a search user I have to say that I am really pleased and satisfied with their updates. So what are these updates I am talking about and what can we do with them? +1 Global ,Webmaster Tools and Analytics +1 Google+,Rel=”author” in search results [...]

  17. Google++++ Update « 5socialmedia on July 26, 2011

    [...] (2) Google+ + +1 or Google Social and +1 Sharing – Google has rolled out some nice changes over the last few weeks, as an SEO and as a search user I have to say that I am really pleased and satisfied with their updates. So what are these updates I am talking about and what can we do with them? +1 Global ,Webmaster Tools and Analytics +1 Google+,Rel=”author” in search results [...]

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