Creating Link Bait on Your Website

One thing all of us want is to have a high authority and high quality content that people would want to link to. But that is easier said and done, right? Wrong, with some time and effort anyone can create a linkbait, something that will get everyone’s attention and ensure that people will link to your site on their own free will. The best way is to provide something for the community like a document on a certain topic or some tool or app that will benefit the users. Remember, this is worth doing, because not only will your site get a boost when you release such a document or link bait as we call it, but you will be seen and considered as authority on that subject for a long time.

Creating Link Bait

Creating Link Bait

So, how do you think of a link bait, and you have to think of one. This is a valuable tool to gain links, so the only way for any of us is to use our brains. But to help you get started we offered some ideas that you might want to use for your very own link bait. And what is link bait; it is the very essence of Practical SEO, creating something people want.

You have seen plenty of free tools around the net, free keyword density tools, mortgage calculators, calorie intake calculators etc. So think along those lines for your niche and create something free of value, something that people will use. So there is your first idea, free tool, the most common of link bait.

Another very popular form of link bait is an expert document, mostly a PDF e-book on a certain topic, like a how to guide. You can expect a Practical SEO book very soon, so you can see a live example right here on this site. People want a short e-book 20-50 pages that explains something in common words without using technical terms, something they will understand and something they can use. So think how you can implement your knowledge to help others, give advice on a certain topic, which is always a great form of link bait.

If you have no expertise to make a tool or to write an e-book you can try the oldest link bait method in the world, this goes way back before internet, top 10 lists. Create a top 10 list that ranks certain products, websites or a top 10 list that tells people what to do in what order, a top 10 list of advice or something like that. That always gets attention and in most cases a link back to your site.

News, always important always wanted, but the thing is you need to be the first to publish them, if you do you have your game point. Publishing news related to your niche is a great way to get links, people don’t want to write another news article on their website, they will write a short intro and point a link to your website that says it all.

An interview with well known authors in your niche is also a great link bait, but this one is a little harder to get, but the equaling is the amount of links you will get for such a post.

Videos, always good for backlinks. Most people don’t want to read, if you have a video on your site they will stay tuned and absorb every word you say. Other webmasters and website owners know that and they will gladly link to such a video.

And the last but very effective form of link bait are contests, prizes and giveaways. People love prizes and love free stuff, so if you make it interesting you can expect a great number of links back to your site in a short amount of time.

With all of this Practical SEO tips on how to make your very own link bait you can’t go wrong, all you need is to think of something for your niche and following these simple instructions you will get links in no time. We will continue the easy walk down the SEO basics in our next section titled Making Your Site Popular.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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8 Response to Creating Link Bait on Your Website

  1. admin on July 19, 2010

    @seo, stop spamming, your link points to a search engine optimization experts .org site, so I think you have a question to your answer.

  2. Prudence Omary on July 21, 2010

    Wrong…especially if you want to rank on Google. You will need off-site SEO as well as on-site SEO. Keyword density may work on MSN (for now), but it will take more than that to rank well for all search engines.

  3. admin on July 23, 2010

    Stop spamming, Prudence, you obviously didn’t even bother to read the article. there is only one mentioning of the word “keyword” and that is “free keyword density tools”. The article is about creating a link bait, and the site offers plenty on off page optimization well as on page. I will be deleting further posts that are not relevant to the article in question!

  4. Jesica Wills on March 5, 2011

    Hello Zarko. Great to see your post on link baiting topic. On page and off page is the two factor to rank the website on the search engine. Many webmasters are useing this technique of Link baiting. It is difficult to understand link bait in one view.

  5. Ryan on April 13, 2011

    Hey Zarko,

    I like this particular point a lot:

    “An interview with well known authors in your niche is also a great link bait, but this one is a little harder to get, but the equaling is the amount of links you will get for such a post.”

    I’ve used this in some of the niche site’s I’ve built with outgoing links to the authors who then reciprocated since the post was pretty valuable and they appreciated the free links I gave them with no strings attached.

    I know used this and saw an explosion of traffic in his site, simply by asking several top internet marketers the same question and creating post(s) from it. This could be a really powerful way to become a leader in any niche by interviewing the leaders in the field, whether it’s mutual funds or pro tennis players, interviews and picking the brains of the best in the field is a great way to get useful content.

    I feel like a well done piece of linkbait content is like striking gold for seo and boosting your site(s).

    Nice post,

  6. Zarko on April 13, 2011

    We all tend to create a link bait or at least we should. And yes, interviews are a great way to get traffic if done right.

  7. Ryan Ward@Atlanta real estate on July 1, 2011

    Link building topics interests me a lot and maybe its also because I’m in the learning process. Link baiting, indeed is an effective way of getting our readers attention. I find sharing document a perfect technique and I’ve received very impressive response from the readers. I find your articles very informative, thanks for keeping us updated.

  8. Jose - Joomla Developers on January 10, 2012

    Zerko, I have to say you my own experience about how i came to know in detail about link bait. Yesterday i want to attend interview for link building process. In my written test i fount this question what is link bait. Actually i din know the answer so i left that question.

    After complete my interview process i rushed to my room to surf and search about what is link bait . I searched as Advanced link building Strategy. the third result came from where i could get well needed info about link building strategy where i noted the link bait.

    By his advice i followed the idea and instructions then finally i have got your post. I have to say this that i could get very clear info about link bait and how to do this. Really this is old strategy but now only i came to know by you.

    Really my hearty thanks to let me know about this strategy.

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