Creating a Community for SEO Purposes

These days we all focus on blogs as SEO communities, we market ourselves through blogs, we offer our products through blogs and we teach and provide useful info through blogs. While this is a great way to promote your business or whatever it is that your business plan is, while doing SEO at the same time and benefiting from the community input, which blogging is all bout, this was not the idea always, and there are still people who don’t know how to harvest the power of SEO that comes from communities.

SEO CommunityThis post is like many others inspired by one of my clients, it all comes from my two week struggle trying to explain how important it is for his website that sells both services and products to have some type or more types of communities, blogs, forums, product reviews etc… on his website. This SEO community post is dedicated to people that own static websites primarily, but it is a great place to learn about communities and their SEO benefits in general, whether you own a blog, an e-commerce website or still thinking of going into online business. What I will do is just list the three already mentioned types of communities and their SEO effect on your website and your overall SEO success.

Blogs are the most popular type of SEO community these days. It is very easy to promote a blog and interact with your audience. The primary goal of any community is to get the response from your readers, in blogs that is mostly done by providing comment area, and the best way to attract commentators is by initiating dialogs in your posts. Why is this important, why do we need our posts to be filled with comments, what SEO value do blog comments have? It’s rather simple, first off you have free content on your page, second and more important is the possibility of people commenting adding to your long tail keywords.

conversations matterMost people that comment will write about something related, as such there is a great chance that people will use highly related long tail and other keywords that will help you in your SEO efforts when looking at the big picture. Also, the number of comments and the quality of those comments greatly influences how often other people will join the discussion and become regular readers, although that will go slowly at the beginning, you will soon see an increasing number of comments on each and every blog post you make. All of this is great if your blog is your primary website, but if you have a static website like an e-commerce store, blog is perfect for adding keywords and content to your practically empty e-commerce pages. This is a great way to drive traffic to those product pages, this is a great way to make people interact and leave insightful comments that will help you get a better understanding of the demand and customer satisfaction. One thing is certain, people tend to believe regular website contributors like me or any other blogger than they believe internet marketers and sales persons, so they will be more open to share their thoughts on a blog than on a sales page, simple as that.

Based on this it is easy to understand the power and the need for forums and product reviews on your website for SEO purposes. If you have an online store, a product review section when people can leave comments and their opinions on the product is essential, that way not only will you tackle the SEO aspect of that page without effort, but you will be providing a whole new level of service to your future customers as they will see opinions of real users and what they thought of the product. No one trusts what is written under a product on a website in just one go, I for once will look at several other websites that offer the same product and before I purchase anything I will check the reviews and opinions of real users, so will 90% of the internet users. You understand the picture and the need.

The oldest type of online community are forums, although once the most popular form of community they are now underrated by blogs and social media, but they are still a great place to find useful info and to get some answers, which is exactly where their benefit is, they provide answers and you have nothing to do with it once you set it up. Users are the ones that interact with each other and ask questions and give answers, this is one of the most powerful SEO tools that is, any community is a great SEO tool and if you can’t see that, your days in the online industry will not last long.

I don’t think I have to go into detail with this, the point is very clear and SEO power of a community driven website should be obvious to anyone. But if it wasn’t, please consider what is written here and ask around, I’m sure you will find that communities hold a great SEO power; if you know how to tap that power all of your SEO efforts will be more beneficial.

About The Author

is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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11 Response to Creating a Community for SEO Purposes

  1. lawmacs on September 26, 2010

    Another well written piece Zarko the power of seo community is great and a media we should all been tapping into however convincing a blogger is easy but for most website owners then that is another story untill they all learn to harness this power only then they will see the real benefit. glad to have you back.

  2. Zarko on September 26, 2010

    yeah, I made a small break, had some things to attend to :)

    Most of marketers and bloggers use every possible community to enhance their SEO, I’m just curious why is it so hard for static website owners to accept that, it’s not like it takes a lot of time to manage a forum, blog or product review page, in the end they can also outsource that when they have money to pay me for SEO!

  3. social media marketing agency on September 30, 2010

    Good post writing.Blogs are the most popular type of SEO community these days. It is very useful to promote site through blog and interact with target audience. There are many features at blog for promotion, it contain comment area, and the best way to attract commentators is by initiating dialogs in your posts.

  4. Zarko on October 4, 2010

    That is what most of us try, but the greatest part is bringing in some traffic to your blog. once you do that you can engage the newly found audience with dialogue openings and than your traffic will slowly, but steadily rise.

  5. Roberta Carroway on October 7, 2010

    in all kind’s of internet buisness i think it is hard to build a community. i think the poeple who do seo are very special so i think it much harder then in other online businesses :)

  6. Zarko on October 7, 2010

    You are right Roberta, it was a bit harder to build an SEO community a few years back, that is not the case today though. Most people with blogs know some stuff about SEO but they still need people like us to give them a tip or two and point them in the right direction. So creating a community is not that hard, I am personally thinking of starting an SEO & Internet Marketing forum, there are only a few, they are top notch, but the number is slow.

  7. Affordable seo services on October 14, 2010

    WOW… go ahead Zarko!
    Really it will be an interesting one as well.

  8. Zarko on October 14, 2010

    I hope I will finish it by the end of the year, but things are getting hectic and my workload is overwhelming, so I might be a bit late, but I will create a forum and maybe even a social network for SEO’s and internet marketers or anyone that wants to learn about these things.

  9. seph from direct marketing agency on January 27, 2011

    I think, without search engines, it will be social media I will be utilizing.

    Social connections works best, especially twitter and facebook.

  10. George@Hifu on May 15, 2011

    Cannot imagine life without search engines or the social media because both have been revolutionary in bridging communication gaps more stronger and faster and SEO works is a must to deliver efficiency. Blogging is one of the best ways to share and communicate, the blogging community delivers information and helps readers stay well informed and this is why I can never give up reading other people’s blog.

  11. gregory smith on February 19, 2012

    Lovely post!

    I would like to start seeing more SEO communities, for those of us who love SEO, to use as our very own social media SEO network.
    Heck, why don’t I just start converting my SEO platforms into the mentioned structure?


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