It’s been a while since I’ve seen a spam mail in my inbox with the title Article Marketing, so I was a bit surprised there are still ignorant sobs that are preaching about it. Due to my surprise I decided to open it and see the hail of valuable information that such a mail usually contains, honestly, I was really curios to see if anything has changed in their methodology and habits, I must say I was disappointed more than I expected.
“How would you like hundreds of permanent links pointing to your site…all from informative articles written on the behalf of your business?”
We’ve all seen the extent of that recently. What this, how they call themselves, team of marketing gurus that have been around the “Internet SEO block” is suggesting is writing ten 300 word copies spun to an a amazing number and submitted to a mass of crappy, never heard of, low level, low quality article directories, that will skyrocket your website into the top of search engines, and for what a price, these guys are not even thieves, they charge more like lawyers. Anyway, your rankings will skyrocket, so high that the fall is going to hurt you so bad that you will practically be dead for a long time if you ever decide to climb up from the hole you just got yourself into.
Don’t get me wrong, it is one thing to write a quality post that will be useful to a reader and post it on a visible article directory, if it has quality it will add some link juice, no doubt about it, especially if you boost it up with some links and social mentions, but going for the old school article marketing that these guys are promoting is just ridiculous. The first thing I did was check their rankings and their backlink profile, needless to say that both suck big time.
Their rankings are gone, they experienced the same thing most content dumping websites did, they lost ranks as well as page rank. Their moz rank is around 7, and their PR is 2, and Rand clearly stated that they don’t have as good spam filters as they like, so their rank can fail to catch those low level crappy content links. Their backlink profile… what can I say, bunch of article links as well as script generated pages with no meaning whatsoever, just a pointless waste of words with some links on it, and people pay hundreds of dollars a month for their services? C’mon guys, snap out of it, the second you hear someone say article marketing you should run and hide your wallet.
Maybe I’m being too aggressive, maybe the reason they have a 15 year old domain with PR2 is because they like it that way (yeah right), I just don’t think there is room in today’s SEO for self proclaimed gurus that cling to the old methods and rob people of their money.
What is your experience with posting articles on article directories since Panda, and article marketing if anyone tried anything similar recently? Please post your experiences in the comments, we would like to hear what you think.
About The Author
Zarko Zivkovic is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.
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