Adsense Positioning – How to Increase Adsense Revenue

Most of what I will be describing here is based on my experience with adsense and what worked for me and why. In most parts it matches with what you may find in other adsense tutorials about adsense positioning simply because 90% of the users think alike and act in the same fashion, so the tips found here on how to improve your adsense revenue through adsense positioning are real and do work. We are not talking about some scheme or the way to get tons of money; we are talking about a statistical method that improves the number of clicks on your adsense ads, nothing more. We will not talk about how to drive traffic to your site or anything else; you can find that on the other parts of this blog.

So first thing I have to state is that the effect of adsense positioning is not written in stone. What I mean by that is that you will have to experiment with your blog. Start with what’s been shown here and then track your clicks and what ads get clicked on, that way you will know which parts to monitor and which to change. Every blog is unique, so the click-through will vary based on the content and the design of the blog, not to mention the adsense positioning.

The most important thing is to consider the adsense effect on your blog’s overall success. What I mean by that is that you have to think how the adsense and the positioning of adsense ads influence your readers in the long run, you certainly don’t want to exchange a few clicks for your faithful visitors, so think everything through before you decide. So, now that we got that out of the way let’s talk business.

Homepage heatmap
The first thing to consider is the blending of adsense ads, I mean you can position them anywhere you like, but you have to make sure they complement your design. You can surely place an ad in your header on the top of the post, but you have to consider how that will affect your readers, most likely it will annoy them.

Before you position your ads you have to think carefully about your readers, if you depend on them as another means of income you should focus too much on the adsense and it would be better to place it in the sidebar or somewhere away from the actual content, like you can see on this blog. I love my readers and I wouldn’t want to temp them with adsense ads placed in the content, well, not right now.

What you can do to increase the click-through of your ads and not disturb the readers is place the ads at the bottom of your post. I use a Skyscraper in the sidebar, which you might try and you can also add a banner at the bottom of your posts, you also need to consider a Leaderboard in your footer. These are all good places to place an adsense ad without annoying your readers. But if you want to get the maximum out of your adsense, then here is how to position your ads.

Google Adsense Positioning
If you really wish to make the best out of your adsense ads and get the highest click through than the first place to position your ads is near the header or in the header. Also adsense units that are blended with the content perform excellent. So, on your post you can add a large rectangle below the post, left or right that is wrapped with the content. Also, if you want to place the ads in the content area on your homepage you should consider adding link units between your posts.

This gives you a good idea of where to start and what to expect, the image to the left is the heatmap provided by adsense, the darker the area, the better chances your adsense ads have in bringing you some cash. The bottom line is there are a few places that surely increase your adsense revenue, but do you want to place your ads there? Think about your content and your users, how will that affect your visitors, in most cases people see an increase in their adsense revenue, but after a month their traffic starts falling down and so does the adsense revenue. Again, before you start changing adsense positioning on your blog, think your decision through.


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is the founder and CEO of Practical SEO and also a passionate blogger. All of his free time he dedicates to his Practical SEO blog and giving free advice as well as participating in the blogging community.

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9 Response to Adsense Positioning – How to Increase Adsense Revenue

  1. adhonys@dubai atlantis on September 15, 2010

    I have been reading in several places tha in a 3 or 2 column template the left column is the most clickable area. Is there a way to put my right sidebar to the left in order to obtain more clicks?

  2. lawmacs on September 15, 2010

    Thanks for this Zarko blending your adsense ads or any ads for that matter is the best way to attract that added clicks surely this will increase your ad revenue. Excellent post well written and detailed keep up the good work Zarko.

  3. Zarko on September 15, 2010

    Thanks for the comment Lawmacs :)

    @Adhonys, that is partially right, on average the most clickable sidebar ads are on the left side, but they are far behind the content ads.

    But anyway that doesn’t necessarily have to be your case, i experimented with several blog, what works for one doesn’t necessarily work for the other, as you can see I also have ads in the right sidebar.

    Anyway, your blog look great so the ads look good where they are, I think that Woo Themes have the option to customize sidebars, not sure, check your options maybe you can switch where the sidebar goes, if not I can recommend a few places where you can learn how to edit WP themes. Or.. you can consider changing the theme, but I wouldn’t suggest that!

  4. ColeStan@Gift Ideas on September 16, 2010

    Personally, I find it very annoying to see a big list of ads above a post because I find it hard to recognize the start of a the sentence or paragraph. They might at least place it at the side bar to make it more pleasing than placing it on the top.

  5. Zarko on September 16, 2010

    ColeStan, that is the reason why I’m suggesting to first think about the users and then about the adsense. Most people don’t like ads in the content, sidebar and the bottom are perfect for that.

    PS. not to sound rude, but judging from your comment you only read the title and saw the heatmap and didn’t even bother to read the article, this is 10 times worst then normal SPAM, you pretend that you are contributing! I hope I am wrong, and I apologize if I am!

  6. Zarko on September 20, 2010

    I agree, like I said in this post, we all need to experiment in order to find what works best for our blog. For yours and mine it seems that it is the right sidebar, but most people I talked to claim to have more success with the left sidebar, or left side of the page. It’s different for all of us!

  7. ColeStan@Gift Ideas on September 20, 2010

    I was able to read everything in your discussion and found everything you wrote above to be useful. As far as I know, it will still be fine if you see comments from different point of views (as a site owner or as a reader) right? Most of your commenters here agreed with you and even shared their own techniques (obviously). But my introductory word “PERSONALLY” and my succeeding words proved that I’m pointing out the readers problems why they just disregard the adsense placed above. Yes, you’ve stated above that it’s annoying, but what’s the reason behind it? My comment might not be as lengthy as others, but I pointed out a problem, a reason and a solution based on your discussion. Lastly, if you think my comment is 10 times worst than spam comments, why did you approve it? You’re moderating the comment right? Oh, well… I won’t agrue on that! lol

  8. Jimmy curter on May 3, 2011

    Personally, I find it very annoying to see a big list of ads above a post because I find it hard to recognize the start of a the sentence or paragraph.

  9. Zarko on May 3, 2011

    @Jimmy, agreed 100%, especially if we are talking about blogs and content sites. But that works well for static sites, and it is by far the best place ads. Choosing the position for an ad can be really tricky, especially when you have the user experience in mind…

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